Mike -
You apologise for using "queer" saying you find it diffacult to keep track of all the correct slangs. But then you go further and refer to Zima as a "fag drink".
I would like make a friendly suggestion to you, if you ever do decide to build that sports bar in in northern California, you may find a surprising percentage of your future customer base will be gay, homosexual, or what ever other label you feel like placing upon them. Just something to think about.