Axiom Home Page Forums General Discussion Advice from Axiom Owners Axiom vs. av123's Rockets

I think it's awsome Axiom lets you make the choice (if you can afford it).
I can’t agree more. I especially like the vinyl because I wanted the best sound for my $ appearance is ancillary to me.

AV123s business and marketing strategies are what keep causing these problems for it. Similar issues have plagued the owner in other business ventures for the same reasons. They pre-sell far to many of their products some of which aren’t even off the drawing board so when the inevitable glitches start happening the problem escalates quickly. They now are getting away from doing this.

I think another reason you see so many vocal angry AV123 customers compared to Axiom is that for the most part Axiom lets it’s products speak for themselves whereas AV123s owner stokes up the fan-base and bystanders with his own personal excitement about his products. When emotional excitement plays a significant role in someone (purchasing) choice they experience large amounts of cognitive dissonance toward the decision. The result of this is that they either defend their decision to the death or if they change their mind they tend to go all the way from love to hate.

Cheers,
Dean