Zimm, always good to hear facts. But as you are well aware, Krypton impregnated wire supporters never let the facts get in the way of a successful marketing campaign!
Well, PSB does not, to my knowledge, make or sell speaker wire. Nor do they recommend a company or type of wire. They say bi-wiring won't help, and speaker break-in is a myth. So if it is a marketing campaign somebody should get their money back. They aint sellen it too well.