Good call, Mike.

However, to be fair, Axiom is not a purely scientific endeavour - it is a business. I am a fan of Axiom products and the Axiom approach. But to think that Ian COULDN'T make a "better" speaker than the M80 is to sell him short and disregard the economic factors inherent in this venture. The question - at some point - becomes whether or not this "better" speaker makes economic sense not only for that model, but also for the rest of the line.

I absolutely believe that delivering a meaningful improvement over the M80 would cost A LOT more. My opinion is that - if something like that were to be offered - it would have to be a ridiculously expensive, custom, boutique product rather than a "value" proposition. That's the only way to bring it to market without cannibalizing the existing customer base.

bibere usque ad hilaritatem