It seems such a trivial dispute for two company owners to take this to the forums. Though again its also noteworthy that Mr DeSalla didn't mention Axiom by name in his article. It seems forum members automatically assumed it was about Axiom and that put Axiom on the defense which is now spiraling out of control. I suspect the majority of AH readers would never realized those comments were directed at Axiom. Very few % of readers actively participate on forums and most of website traffic is generated from search engines, thus casual, perhaps one-time readers.

It's clear to me that Mr DeSalla is no PR or marketing guy. Perhaps his business sense isn't as astute as it should be. He reminds me of a typical engineer that has to prove a point regardless of the consequences.

Last edited by JBall; 11/15/10 06:58 PM.