Av123 pioneered that type of pricing for ID speaker/sub manufacturers. Except their slashing of the fake MSRP changed on a weekly basis. Of course the psychology of pricing has been around forever and we deal with it on a daily basis.
The supermarket is the most common example, such as showing 99 cents instead $1 or having the same two products next to each other, same price (different brands) and one has an inflated price which has been slashed. Obviously many consumers would perceive the product that has the inflated (fake) MSRP as better value. But we all know it very well might not be the case. It is an effective strategy on a lot of consumers because they believe they are getting a better deal. There is an actual term for this type of pricing strategy but it has slipped my mind.
I do like the MSRP/price adjustment if you buy 2, 3, 4 etc. This type of strategy should be a commonplace with subwoofers as it is ideal to have multiple subwoofers and this will offer incentive to do so.
