"The price of your Unlimited Streaming + 1 DVD out at-a-time (Unlimited) plan will change to $17.98 (including $2.00 for Blu-ray) (plus any applicable tax) a month starting with your next billing period on or after Sep 01, 2011.
You are currently in the 1 DVD out at-a-time (Unlimited) plan with unlimited time to watch instantly.
Your current period price is $11.99 (including $2.00 for Blu-ray) plus any applicable tax. "

Greedy bastards.

-David