In the few weeks I've been on this forum, the FO discounts have appeared to shrink a bit. They seem now to hover around 10% off, although you'll occasionally see some that are discounted a greater amount, and subscribers to the email newsletter sometimes get extra incentives (I just got a pair of cherry M40Tis from the Outlet for $416US). I've read that in some instances it depends on the amount of stock on hand. If there are fewer sets of a particular model in a particular finish, the price can go up.