Axioms @B&M
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Joined: Aug 2003
Posts: 1,235
connoisseur
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OP
connoisseur
Joined: Aug 2003
Posts: 1,235 |
I don't want to open up a can of worms here, but I have to ask. Why are Axiom products no longer sold in brick and mortar shops, such as the audioshop?
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Re: Axioms @B&M
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Joined: Feb 2003
Posts: 1,490
connoisseur
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connoisseur
Joined: Feb 2003
Posts: 1,490 |
Apparently because Axiom decided to go with the internet-only marketing.
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
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Posts: 16,441 |
To spite those paranoid of internet shopping?
To reward those willing to take leaps of faith?
To have complete control over the marketing?
To give us something new to discuss on the forum?
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Re: Axioms @B&M
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Joined: Feb 2003
Posts: 1,490
connoisseur
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connoisseur
Joined: Feb 2003
Posts: 1,490 |
Correct answer: all of the above.
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Re: Axioms @B&M
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Joined: Jun 2003
Posts: 64
old hand
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old hand
Joined: Jun 2003
Posts: 64 |
My 2 cents...Their business model is fantastic.
With so many crazy fans (me included) ready to defend, support and highly recommend Axiom's products 'FREE-OF-CHARGE', it is a no-brainer to cut out the middle man.
And that is besides the fact that they have a great product. At a reasonable price. And in addition to that GREAT CUSTOMER SERVICE. They have all the necessary ingredients in plentiful measure to sell 'ONLINE ONLY' and not worry about growth.
If and when I decide to expand my business (part ONLINE and part bricks and mortar), I will surely try and copy their strategy.
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
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Re: Axioms @B&M
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Joined: Sep 2002
Posts: 1,488
connoisseur
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connoisseur
Joined: Sep 2002
Posts: 1,488 |
well, obviosly, after i got mine i have been reccomending them to everyone and i can reach hundreds of people in the audio forums i go to. So they figured with me loving my axioms and reccomending them they were selling soo much more they would just sell online! Ive yet to get my M22's and Ep350 ( i think they got lost in the mail ) as commision but i still reccomend.
Yep...
lol
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Re: Axioms @B&M
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Joined: Feb 2003
Posts: 1,490
connoisseur
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connoisseur
Joined: Feb 2003
Posts: 1,490 |
It is truly amazing to see the "growth" of the Axiom brand presence in the AVS Speakers forum. When I started to lurk around the AVSforum back in December last year, there was virtually no mention of the Axioms, except for a signle low-traffic, deep-buried thread. Now (thanks to so many Axiomites who are willing to repeatedly blurb about their beloved speakers there, including spiffnme, ZeNergy, fmowry, foof, sushi, cschang [not even an owner!], and many others), the Axioms are always immediately mentioned and recommended whenever somebody asks for speaker suggestions in the relevant price range.
I can easily imagine that the same has been happening in many other audio/HT forums. Of course, as Craig has recently noted, the membership of this board has markedly increased lately, too.
The question is, has this actually led to an increase in Axiom sales...?
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Re: Axioms @B&M
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Joined: May 2003
Posts: 1,501
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,501 |
In reply to:
cschang [not even an owner!]
Yeah!! And you guys barely mention Ascends!
Truely though...Eventhough the sound is not exactly right for me, I do feel Axioms have a lot to offer. For me, the M22 and M60 are a little harsh...but the sound is very clean and detailed.
Good products and good companies deserve mention!
-curtis
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Re: Axioms @B&M
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Joined: Jun 2003
Posts: 64
old hand
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old hand
Joined: Jun 2003
Posts: 64 |
Hi Peter,
I run a trading company. We sell Professional Videotapes worldwide. In our business too, word of mouth / recommendations from existing buyers attributes to approx. 20% - 30% additional business each year.
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Re: Axioms @B&M
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Joined: Mar 2003
Posts: 1,859
connoisseur
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connoisseur
Joined: Mar 2003
Posts: 1,859 |
Just don't call it "metallic" Curtis :P
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Re: Axioms @B&M
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Joined: May 2003
Posts: 1,501
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,501 |
In reply to:
Just don't call it "metallic" Curtis :P
Oh..its payback??
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Re: Axioms @B&M
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Joined: Jul 2003
Posts: 125
veteran
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veteran
Joined: Jul 2003
Posts: 125 |
Curtis, you really do need to cruise down and check out my M80's - I'm sitting here listening to a 3 piece band (piano, stand up bass, and guitar) and am amazed at the sound. Almost to the point that I "looked" for the piano
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
It was off to the left, right?
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Re: Axioms @B&M
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Joined: Jul 2003
Posts: 125
veteran
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veteran
Joined: Jul 2003
Posts: 125 |
actually, it was... the Stand up bass was on the right
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Just like most of the live jazz I've witnessed. Good to know your channels aren't crossed, ain't it?
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Re: Axioms @B&M
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Joined: May 2003
Posts: 1,501
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,501 |
OK ZeN....maybe I will show up this weekend to take some CDs.
-curtis
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
you guys crack me up.
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Re: Axioms @B&M
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Joined: Jun 2003
Posts: 70
old hand
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old hand
Joined: Jun 2003
Posts: 70 |
Axiom appears to be following the efficient direct-sales model, which Dell Computer (from my home town Austin, TX) perfected.
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Does that "perfect" sales model include hiring a stoner to be your spokesperson?
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Re: Axioms @B&M
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Joined: May 2003
Posts: 973
aficionado
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aficionado
Joined: May 2003
Posts: 973 |
Axiom would have to get a Canadian spokesman... how about former Olympic gold medallist, and toker, Ross Rebagliati???
"Chickens don't clap."
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Re: Axioms @B&M
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Joined: Jul 2003
Posts: 290
local
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local
Joined: Jul 2003
Posts: 290 |
Max Power! The name you want to touch!!! But you mustn't touuuuuuuch!
Are you sure the quote is "feel the cheese" and maybe not "feel the G's"?
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Re: Axioms @B&M
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Maybe he was referring to gruyere, or gouda. Gorgonzola, maybe?
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Re: Axioms @B&M
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Joined: May 2003
Posts: 973
aficionado
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aficionado
Joined: May 2003
Posts: 973 |
I could never figure out G's or cheese, but I always thought it was a heck of a lot funnier as cheese. To each their own I guess.
"Chickens don't clap."
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Re: Axioms @B&M
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Joined: Aug 2003
Posts: 61
old hand
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old hand
Joined: Aug 2003
Posts: 61 |
Just an FYI for all here. I had called Axiom and was pleasantly surprised that I could audition them at a local dealer that loves them so much he carries them. For those in Toronto(Canada), there is a local dealer. I'm going back for a 2nd audition.
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