All excuses should be considered before such confrontation arises...perhaps Ian should put some examples on the website for prospective buyers....
A) My doctor told me the M80s would reduce my stress
B) If the area floods, we can paddle the EP600 to safety
C) They cost the same as regular furniture but they have speakers in them
D) The M80s can be used to make very loud barking noises to scare away thiefs
E) You are part of an experiment linked to the National Research Council of Canada, this may also require future upgrades to 'scientific' equipment