The article is pure, unadulterated gobbledygook. Five pages of assertions (such as the laughable "all cables are directional"), without a single measurement to back up the assertions.
Your Ferarri analogy works against you. Say you had a Ferarri and another, cheaper, sportscar with identical acceleration, handling, suspension, seat, and engine noise. A blindfolded passenger could not tell the difference between the two vehicles. It is only an unblinded driver or passenger who can tell the difference. It is the cachet of "Ferarri" that gives the driver the percieved increased driving enjoyment.
Same with cables. A blinded listener cannot tell the difference between 12 guage zip cord and expensive speaker cables.
Results here. It is only the unblinded listener who percieves the improvement with expensive cables.
If you believe an expensive cable is going to sound better than a cheap one, then it will.
Until I see evidence that blinded listeners can differentiate between cheap and expensive cables, I will consider expensive cables to be "snake oil"
Mark
