Seriously though, please bury it in your backyard for a day or two before wearing it. Nothing screams "Hey! It's my first time in the wilderness but I'm an expert because I bought a Tilley and LL Bean clothes", than a perfectly clean, never been wrinkled Tilley.
Don't get me wrong, I like Tilleys (perfect for sea kayaking) and LL Bean makes some good, if overpriced, clothing, but you can always spot the above guys a mile away.
With great power comes Awesome irresponsibility.