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#49703 - 06/18/04 02:52 PM OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
Just musing over here . . . any thoughts on the best corporate slogan you've ever heard / seen / read? You know, the kind that sticks with you forever and really nails it?

One that's definitely stuck with me (and shaped my life, poor Ian!) is Visa's old slogan, "It's everywhere you want to be."

And "Pontiac - we build excitement" (which has had no effect at all on Ian )

What really stuck with everyone else?
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Amie Colquhoun
Axiom Audio

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#49704 - 06/18/04 03:02 PM Re: OT: Best Slogan?
proggy_99 Offline
hobbyist

Registered: 06/14/04
Posts: 26
lol, after I read the first sentence of your post, I immediately thought of "It's everywhere you want to be.", but then I saw you already had it!

so then I guess I will go with:
"For all you do, this Bud's for you" =)

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#49705 - 06/18/04 03:23 PM Re: OT: Best Slogan?
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8286
Loc: Tacoma
The best ones are brief, and applicable to other parts of life besides just the product itself. A multimillion dollar advertising blitz doesn't hurt, either

Nike's "Just Do It" comes to mind. Chevrolet's "Like a Rock" campaign was memorable, too.

I think the key is to evoke a positive emotion, rather than to just describe.

Amie, I wish you'd post more. It's nice to have you, Ian and Alan involved in dialog periodically.
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#49706 - 06/18/04 03:27 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
i always liked the wendys campign..

"WHERE'S THE BEEF". that old lady was funny.

or timex, "IT TAKES A LICKING, AND KEEPS ON TICKING!"

my favorite of all time.....

the oscar mayer B-O-L-O-G-N-A song..

and i dont even like bologna??

bigjohn


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#49707 - 06/18/04 03:37 PM Re: OT: Best Slogan?
ringmir Offline
aficionado

Registered: 02/03/04
Posts: 619
Loc: boston
Guinness is good for you.
My goodness, my Guinness!

Finger lickin' good!
"Up Yours" (7-up)

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[black]-"The further we go and older we grow, the more we know, the less we show."[/black]

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#49708 - 06/18/04 03:51 PM Re: OT: Best Slogan?
proggy_99 Offline
hobbyist

Registered: 06/14/04
Posts: 26
"Like a rock" made me think of "Get a piece of the rock!"

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#49709 - 06/18/04 05:05 PM Re: OT: Best Slogan?
LT61 Offline
aficionado

Registered: 02/23/04
Posts: 836
Loc: Illinois.
Western Auto supply co........, back in the 70's,[I owned a w.a. store], had the slogan: We'll be good to you!.... [in logo form].
Simple, but effective in promoting customer service.


Edited by LT61 (06/18/04 05:06 PM)
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#49710 - 06/18/04 05:24 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
is that the same western auto that sponsored darrell waltrip, NASCAR driver, in the early 90's??

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

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#49711 - 06/18/04 05:42 PM Re: OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
These are all bringing back memories!! Especially the where's the beef one- who ever dreamed that one up?

Tom - noted! Thanks!
_________________________
Amie Colquhoun
Axiom Audio

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#49712 - 06/18/04 05:44 PM Re: OT: Best Slogan?
James_T Offline
aficionado

Registered: 02/03/04
Posts: 715
Loc: Seattle WA
Mutual of Omaha is people, you can count on when the going's rough. -- The song helped me to memorize it. Plus I loved watching Marlin sit back and enjoy while Jim was eaten by Lions.

Plop Plop Fizz Fizz, Oh what a relief it is.--- Way to catchy

Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.

Better sound through research. DO NOT HURT ME PLEASE! I think I remember this one because I know they are full of doodoo. Plus there is snippy's tag "Better sound through ACTUAL research". Like them or not their marketing is amazing.

Avoid the noid. Domino's pizza. This was way over done, but got them a ton of exposure.

Tastes great, less filling. I don't care for the beer, but I knew that one before I was even legal to drink.

Priceless. For everything else, there's MasterCard. -- I think these are pretty original and still entertaining.

Can you hear me now? Anyone who has ever had a cell phone has uttered these words. Shows you they know of the problem, are sympathetic and are trying to solve it.

The night time sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine. -- I just wrote that from memory. Wow.

Plus, I can recall almost anything set to music. Jingles stick with me forever.

jr

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