In reply to:
Maybe someday I'll figure out what all that means
It's really easy, Marc.
Look across the bottom (X-scale) of the graph... that's frequency.. lower notes to the left, higher to the right (not being insulting, trying to be very clear). Reading up the Y-axis of the chart, ignoring all the technical jargon about what the test signal was, that's SPL - sound pressure level - the higher, the louder.
The top line is "on-axis" (ie: in the sweet spot), the other two are further and further off axis... say, like where you'd make the wife and kids sit... 15 and 30 degrees out of the sweet spot. They don't measure the "mother in law" axis, which is out in the garage tied to the car bumper.
So the perfect (but impossible) speaker would be three flat lines. At every frequency, it would reproduce the exact same "loudness". When you see a valley or peak, that shows the speaker will be unnaturally "depressed" or "forward" in those ranges. How much is too much? 6dB is considered what humans hear as twice as loud. So you can gauge by that.
Sensitivity is a measure of how loud the speaker will play at a given power level. The tube amp guys are usually pushing small watts and look for sensitive speakers to get the most volume out of them.
Those are the top two graphs (Chart 1)
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Chart 2: Listening window... simply the above test averaged out between on-axis, and 15 degrees off axis high, low, left and right. Straight line here is better.
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Chart 3: THD+N - top line is frequency response - see above, bottom line is Total Harmonic Distortion + Noise... the higher the spikes are, the more noise is inherent at each frequency. If you care exactly what THD is, I can explain later. For now, noise is bad - lower the line the better.
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Chart 4: Impedance Magnitude Variation and Electrical Phase
IMV (way oversimplified) is the amount of resistance to the DC signal at each frequency. A flat line here is perfect (and impossible)
Phase shows how far out of, well, phase, I don't know how else to describe it, the speaker naturally falls at each frequency. If a speaker was 180 degrees out of phase, it would be "pushing" - driver excursion outward - when it was supposed to be "pulling" - driver excursion inward. Best here is a flat line at 0 degrees.
A bit oversimplified, but unless you're flying tonnes of equipment in a concert hall, chances are this is in depth enough.
Bren R.