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#193661 - 01/24/08 05:43 PM Axiom ‘s newsletter feature question
JaimeG Offline
aficionado

Registered: 12/25/02
Posts: 556
Loc: Ashburn, VA
Has anyone read the feature question from this month Axiom ‘s Newsletter email?
Pretty darn funny. \:\) ...wonder if it was an actual question.




Hope I'm not braking any rules by copy/pasting this here.

--------------------------------------------------------
Q. Dear Resident Expert,
My husband just asked me if he could spend $4,000 to get some special new digital amplifier for his home theater system from you guys. So if you’re the big expert, what am I going to hear from this new amplifier? Why isn’t his old, ugly, heavy amplifier he’s had for years good enough? Four grand, after all, is a lot of swag and I want new granite counters in my kitchen.
-- Catherine C.

A. Dear Catherine C.,
Loosen those purse strings! You’re no doubt referring to Axiom’s new A1400-8 digital multi-channel power amplifier. Certainly on the surface it seems like a lot of money to spend on a metal box that amplifies the audio signals, something your husband’s old analog amplifier already accomplishes.

But the truth is, honey, he's only thinking of you. Just like you have a better eye for color, you also have a better ear for distortion. The fact is that with Class A/B analog amplifiers like your husband’s old one, the harder the amplifier is working, the more likely it is that distortion is gradually increasing. So if you are listening at fairly loud levels (you know how he likes things much louder than you care for), you can bet that his old analog amp’s distortion curve is rising to levels that with big dynamic swings introduce a kind of “edgy hardness” (that’s the phrase I like to use) to the sound quality. (That’s when you want to leave the room, because, being a woman, you’re more likely to hear this unnatural sound quality before your husband does. It’s genetic.) All of that is happening before your husband’s amplifier actually “clips” and grossly distorts the audio signals.

In marked contrast, the reason the A1400-8 is getting such tributes (one owner even suggested it was Tom's Gift to Creation) is that its dynamic capability, coupled with its speed and accuracy, assigns huge amounts of power at any instant to whichever channels require it most, so that distortion simply never becomes audible. Big dynamic peaks in music that may require hundreds of watts are easily met with aplomb and grace because the audio output signals never clip. The A1400 will simply get as loud as it will go and go no louder. It won’t distort in a gradual fashion the way analog devices do, getting edgy and harder as an old amplifier nears its limits.

If all that doesn't convince you, I implore you to consider your carbon footprint! Old fashioned Class A/B amps are power pigs but the A1400-8 Digital Amplifier is as green as your neighbour's garden. At close to full output the A1400-8 is around 95% efficient, versus 50-60% efficiency for an analogue Class A/B amplifier.

I hope that explains why you need the A1400-8 even more than your husband. You’ll experience what I’m talking about when the A1400-8 arrives at your front door. After all, you can only look at granite counters, right?
_________________________
The sailor does not pray for wind, he learns to sail. --Lindborg

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#193662 - 01/24/08 05:53 PM Re: Axiom ‘s newsletter feature question [Re: JaimeG]
vassillios Offline
aficionado

Registered: 02/28/07
Posts: 597
Loc: Warrenton, VA
yeah i saw that...looks like a planted question to me.
_________________________
Made on a Mac

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#193666 - 01/24/08 06:22 PM Re: Axiom ‘s newsletter feature question [Re: vassillios]
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
loosen those purse strings. lol

"Open your wallet and Let de' Moth's out!"
_________________________
Haoleb's Audio/DIY Website

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#193674 - 01/24/08 08:11 PM Re: Axiom ‘s newsletter feature question [Re: Haoleb]
BBIBH Offline
connoisseur

Registered: 01/10/02
Posts: 1049
Loc: Canada
I would certainly hope it is planted, because I find it a bit offensive.

The line " But the truth is, honey, he's only thinking of you" is inappropriate, even if it was a setup...which is not clear.

Sorry if I am over the top - a day with the SOX auditors will do that!!
_________________________
Regards,

Mike

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#193675 - 01/24/08 08:15 PM Re: Axiom ‘s newsletter feature question [Re: BBIBH]
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17791
Loc: NoVA
Actually, Mike, I agree with you.
_________________________
I am the Doctor, and THIS... is my SPOON!

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#193678 - 01/24/08 08:43 PM Re: Axiom ‘s newsletter feature question [Re: Ken.C]
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8294
Loc: Tacoma
It was a little more glib than usual, but I really think you guys need to lighten up.
_________________________
bibere usque ad hilaritatem

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#193680 - 01/24/08 08:44 PM Re: Axiom ‘s newsletter feature question [Re: BBIBH]
EFalardeau Offline
connoisseur

Registered: 08/27/07
Posts: 3270
Loc: Laval, Quebec, Canada
The tone is perfectly aligned with the false question, which is formulated in an offensive manner. It is a paraphrase of the question that is frequently asked in this forum, but put into the mouth of a budget-controlling wife instead of the forum-member husband. It might be second degree humor, but it is just humor after all. \:\) And the answer is very true (especially my quote! \:\) ). It is in the same vein as his previous "loosen up, stereo devotees" from November newsletter.

This is always the danger with irony, it might be taken too literally, especially after a bad day with auditors! ;\)
_________________________
E = MC2 = ((2M80 + VP180 + 4QS8)/(EP800 + EP500))^(ADA1500 x D2v)
Audiobytes! 2M22! 2VP150!

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#193683 - 01/24/08 08:52 PM Re: Axiom ‘s newsletter feature question [Re: Ken.C]
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16289
Loc: Leesburg, Virginia
I agree that SOX auditors will likely do that do you.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#193730 - 01/25/08 06:34 AM Re: Axiom ‘s newsletter feature question [Re: pmbuko]
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
Sorry for anyone it offended! It was a paraphrase of a girlfriend of mine . . . we thought it would be funny. I'm really sorry if the question offended people.
_________________________
Amie Colquhoun
Axiom Audio

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#193745 - 01/25/08 10:02 AM Re: Axiom ‘s newsletter feature question [Re: Amie]
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16289
Loc: Leesburg, Virginia
You can't please all the people all the time.... I thought it was funny and quite obviously staged.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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