Clearly, there are folks out there who buy brand names to show off. The more expensive the better. However, why would you think that all the folks who would like speakers which are as good as the best or close-to-the-best, want to spend too much?
I'd like to spend as little as possible. I'd like to get speakers which are better than Axiom's current offerings and I'd like to get them from Axiom.
I didn't say "I think that", I said "I wonder if...."
Speculation is how we ask questions and explore a topic.
In order to successfully market into a niche market, you have to understand the niche.