I gotta admit, even though many of his posts and shouts have left me scratching my head, and even though I chimed in with a Spam joke, I'm not too concerned about a forum rule violation here.
AFAIK, CatBrat is not a majority shareholder/partner/executive in JVA, nor is he a commissioned stock broker. While he does own a few shares and could conceivably profit if we all dash out and buy JVA stock, and while there is some sort of goofy cheerleading going on, my take is that this thread is a legitimate attempt to discuss stocks and that his motive was not to inflate the stock but instead to do that which we all do when we recommend a receiver, an album, or a beer: share knowledge and the joy of our discoveries.
"Happiness is when what you think, what you say, and what you do are in harmony." - Mahatma Gandhi