OT: Best Slogan?
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Joined: Feb 2002
Posts: 1,625
connoisseur
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OP
connoisseur
Joined: Feb 2002
Posts: 1,625 |
Just musing over here . . . any thoughts on the best corporate slogan you've ever heard / seen / read? You know, the kind that sticks with you forever and really nails it?
One that's definitely stuck with me (and shaped my life, poor Ian!) is Visa's old slogan, "It's everywhere you want to be."
And "Pontiac - we build excitement" (which has had no effect at all on Ian )
What really stuck with everyone else?
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Re: OT: Best Slogan?
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Joined: Jun 2004
Posts: 26
hobbyist
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hobbyist
Joined: Jun 2004
Posts: 26 |
lol, after I read the first sentence of your post, I immediately thought of "It's everywhere you want to be.", but then I saw you already had it!
so then I guess I will go with:
"For all you do, this Bud's for you" =)
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Re: OT: Best Slogan?
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Joined: Jun 2003
Posts: 8,488
axiomite
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axiomite
Joined: Jun 2003
Posts: 8,488 |
The best ones are brief, and applicable to other parts of life besides just the product itself. A multimillion dollar advertising blitz doesn't hurt, either
Nike's "Just Do It" comes to mind. Chevrolet's "Like a Rock" campaign was memorable, too.
I think the key is to evoke a positive emotion, rather than to just describe.
Amie, I wish you'd post more. It's nice to have you, Ian and Alan involved in dialog periodically.
bibere usque ad hilaritatem
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
i always liked the wendys campign..
"WHERE'S THE BEEF". that old lady was funny.
or timex, "IT TAKES A LICKING, AND KEEPS ON TICKING!"
my favorite of all time.....
the oscar mayer B-O-L-O-G-N-A song..
and i dont even like bologna??
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 619
aficionado
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aficionado
Joined: Feb 2004
Posts: 619 |
Guinness is good for you.
My goodness, my Guinness!
Finger lickin' good!
"Up Yours" (7-up)
[black]-"The further we go and older we grow, the more we know, the less we show."[/black]
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Re: OT: Best Slogan?
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Joined: Jun 2004
Posts: 26
hobbyist
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hobbyist
Joined: Jun 2004
Posts: 26 |
"Like a rock" made me think of "Get a piece of the rock!"
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 845
aficionado
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aficionado
Joined: Feb 2004
Posts: 845 |
Western Auto supply co........, back in the 70's,[I owned a w.a. store], had the slogan: We'll be good to you!.... [in logo form].
Simple, but effective in promoting customer service.
Last edited by LT61; 06/18/04 09:06 PM.
LIFE: "Choices, balance, and timing"
(Larryism)
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
is that the same western auto that sponsored darrell waltrip, NASCAR driver, in the early 90's??
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Feb 2002
Posts: 1,625
connoisseur
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OP
connoisseur
Joined: Feb 2002
Posts: 1,625 |
These are all bringing back memories!! Especially the where's the beef one- who ever dreamed that one up?
Tom - noted! Thanks!
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 715
aficionado
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aficionado
Joined: Feb 2004
Posts: 715 |
Mutual of Omaha is people, you can count on when the going's rough. -- The song helped me to memorize it. Plus I loved watching Marlin sit back and enjoy while Jim was eaten by Lions.
Plop Plop Fizz Fizz, Oh what a relief it is.--- Way to catchy
Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.
Better sound through research. DO NOT HURT ME PLEASE! I think I remember this one because I know they are full of doodoo. Plus there is snippy's tag "Better sound through ACTUAL research". Like them or not their marketing is amazing.
Avoid the noid. Domino's pizza. This was way over done, but got them a ton of exposure.
Tastes great, less filling. I don't care for the beer, but I knew that one before I was even legal to drink.
Priceless. For everything else, there's MasterCard. -- I think these are pretty original and still entertaining.
Can you hear me now? Anyone who has ever had a cell phone has uttered these words. Shows you they know of the problem, are sympathetic and are trying to solve it.
The night time sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine. -- I just wrote that from memory. Wow.
Plus, I can recall almost anything set to music. Jingles stick with me forever.
jr
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
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Posts: 16,441 |
Adee do!
(Played on TV in the LA area too much during the 80s)
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Re: OT: Best Slogan?
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Joined: Jul 2002
Posts: 958
aficionado
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aficionado
Joined: Jul 2002
Posts: 958 |
I don't know if this counts as a corporate slogan but it's the MAD Magazine Alfred E. Newman quip - "what? me worry" that has stuck with me since I was in grade school. And I live by it.
I live the life I love and I love the life I live.
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
you did strike me as a very relaxed individual.
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Re: OT: Best Slogan?
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Joined: May 2002
Posts: 10,654
shareholder in the making
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shareholder in the making
Joined: May 2002
Posts: 10,654 |
"The Most Respected Name in Sound".
-----------------------------------
Enjoy the music, not the equipment.
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 5,236
axiomite
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axiomite
Joined: Apr 2003
Posts: 5,236 |
"We'll beat anyone's advertised price, or your matress is FREEEEEEEEEE!"
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 5,236
axiomite
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axiomite
Joined: Apr 2003
Posts: 5,236 |
"They melt in your mouth, not in your hand."
"The two tastes that taste great together."
"What would you do for a Klondike bar?"
"Sometimes you feel like a nut. Sometimes you don't!"
"When I bite into a York Peppermint Patty, I get the sensation..."
Can you tell I'm hungry for a snack?
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
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Re: OT: Best Slogan?
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Joined: May 2004
Posts: 47
buff
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buff
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Axiom-Fool you once, shame on us. T-Shirt please
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
We'll give you an earful.
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Re: OT: Best Slogan?
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Joined: May 2004
Posts: 47
buff
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buff
Joined: May 2004
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Ray,
Please realize that was a compliment to Axiom.
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Re: OT: Best Slogan?
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Joined: Jul 2002
Posts: 958
aficionado
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aficionado
Joined: Jul 2002
Posts: 958 |
I thought the same about you as well Peter.
I live the life I love and I love the life I live.
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Re: OT: Best Slogan?
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Joined: Jul 2002
Posts: 958
aficionado
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aficionado
Joined: Jul 2002
Posts: 958 |
"These are cola nuts...these are uncola nuts"
How about a 7UP to go with that snack?
I live the life I love and I love the life I live.
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Re: OT: Best Slogan?
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Joined: Sep 2002
Posts: 1,488
connoisseur
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connoisseur
Joined: Sep 2002
Posts: 1,488 |
"because soo much is riding on your tires"
thats a good one. Kinda puts it into perspective. Theres another really good one i know but i cant think of it.
"that thing got a hemi?"
Kinda stupid but effective.
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 845
aficionado
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aficionado
Joined: Feb 2004
Posts: 845 |
Yes it is, one in the same.
LIFE: "Choices, balance, and timing"
(Larryism)
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
sponge - that wasn't a retort . I was just suggesting a slogan.
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Re: OT: Best Slogan?
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Joined: May 2004
Posts: 47
buff
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buff
Joined: May 2004
Posts: 47 |
Yinz,
Ahem...Again my bad. Just because I'm paranoid doesn't mean the whole world isn't out to get me.
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Re: OT: Best Slogan?
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Joined: Oct 2003
Posts: 129
veteran
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veteran
Joined: Oct 2003
Posts: 129 |
When it absolutely, positively has to be there overnight.
"Life, liberty, and the persuit of happiness"...Go Packers! and Go Badgers!
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Re: OT: Best Slogan?
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Joined: Feb 2002
Posts: 1,625
connoisseur
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OP
connoisseur
Joined: Feb 2002
Posts: 1,625 |
I'm still giggling at this one!!
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 692
aficionado
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aficionado
Joined: Dec 2003
Posts: 692 |
"Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun..."
"I'd like to buy the world a Coke..."
"Ring around the collar, Ring around the collar..."
"And now for something completely different..."
WhatFurrer
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 692
aficionado
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aficionado
Joined: Dec 2003
Posts: 692 |
"Like a good neighbor, State Farm is there..."
"How about a nice Hawaiian Punch?"
"I'm Cuckoo for Cocoa Puffs..."
"Many licks does it take to get to the center of a Tootsie Pop?...the world may never know..."
"Winston's taste good, like a cigarette should..." from the days when tobacco ads were legal...yikes.
Anyone remember the one for Lucky Strikes?
WhatFurrer
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."
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Re: OT: Best Slogan?
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Joined: Oct 2003
Posts: 438
devotee
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devotee
Joined: Oct 2003
Posts: 438 |
Lucky Strikes Means Fine Tobaccos
Cigarette ads had some of the best catchphrases.
"I'd walk a mile for a Camel"
"Parlaiment smokers would rather fight than switch"
"You can take Salem out of the country, but you can't take the country out of Salem"
And the classic from Doral...
"Taste me, Taste me"
Mark
"Shoot, a fella could have a pretty good weekend in Vegas with all that stuff"
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
In reply to:
And the classic from Doral...
"Taste me, Taste me"
dont really know if they were selling cigarettes there??
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Oct 2003
Posts: 438
devotee
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devotee
Joined: Oct 2003
Posts: 438 |
I suspect they weren't, given that it was a thoroughly female voice doing the singing.
Mark
"Shoot, a fella could have a pretty good weekend in Vegas with all that stuff"
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
She has 31 flavors, and then some.
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
"No matter where you go, there you are."
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
"Is it in you?"
Sounds kinky, but it's just Gatorade.
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 5,236
axiomite
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axiomite
Joined: Apr 2003
Posts: 5,236 |
"We'll leave the light on for ya."
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Oh great. Now the Motel 6 theme song is going through my head.
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
HAHAHA!! tom bodet here..
i actually stayed at a motel 6 on monday night when we had to go to dallas.. we left a 6 am wake up call at the front desk.. well sure nuff, 6am, the phone rings, and its TOM BODET.. he says, "good mornin neighbor.. just figured it might be about time for you to get outta bed.. we have fresh, hot coffee in the lobby, so why dont ya come on down and get ya sum. have a good day"... granted, it was a voice mail, but it was funny.. started my day with a laugh.
i am going to stay at motel 6 again friday night after the RUSH concert in san antonio.. i might leave a wakeup just to hear tom again.. but i doubt it!!
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Mar 2004
Posts: 1,056
connoisseur
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connoisseur
Joined: Mar 2004
Posts: 1,056 |
In reply to:
She has 31 flavors, and then some.
Ani DiFranco rules...
How 'bout
"Tastes great! Less Filling"
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
In reply to:
Ani DiFranco rules...
She's a fire just waiting for fuel... with both hands... and a little plastic castle.
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Re: OT: Best Slogan?
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Joined: Dec 2002
Posts: 625
aficionado
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aficionado
Joined: Dec 2002
Posts: 625 |
when you pay peanuts, you get monkeys
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 608
aficionado
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aficionado
Joined: Apr 2003
Posts: 608 |
i dont know why but i was whistling this all day at work today....-i am stuck on band-aid cause band-aids stuck on me
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Re: OT: Best Slogan?
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Joined: Jan 2003
Posts: 209
local
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local
Joined: Jan 2003
Posts: 209 |
Ernest & Julio Gallo - "We shall sell no wine before its time"
GE - "We bring good things to life"
John Deere - "Nothing runs like a deere"
Maaco - "Uh oh...better call Maaco
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
A truly irritating one:
"Have a good night's sleep on us! Mattress Discounters!"
I am the Doctor, and THIS... is my SPOON!
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Here's a bunch I just remembered:
"A diamond is forever."
"Just two months salary..."
"Pork: the other white meat"
"Beef: it's what's for dinner"
"I can't believe it's not butter!"
"Gentlemen prefer Hanes."
"Come fly the friendly skies"
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 692
aficionado
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aficionado
Joined: Dec 2003
Posts: 692 |
In reply to:
"A diamond is forever."
"Just two months salary..."
I remember that they recently updated this slogan.
Believe it is now: "Just three months salary..."
Inflation...gotta roll with the punches.
WhatFurrer
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."
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Re: OT: Best Slogan?
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Joined: Sep 2002
Posts: 1,488
connoisseur
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connoisseur
Joined: Sep 2002
Posts: 1,488 |
heres one from a movie i saw.
"Diamonds, Take her breath away"
but what theyre really saying is..
"Diamonds, That'l shut her up!"
lol..
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Re: OT: Best Slogan?
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Joined: Dec 2002
Posts: 625
aficionado
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aficionado
Joined: Dec 2002
Posts: 625 |
do i see bait and switch tactics? the prizes are not the speakers pictured after entering the contest!
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Remember this one from our dorm days?
"You can walk deah!"
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Re: OT: Best Slogan?
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Joined: Feb 2002
Posts: 1,625
connoisseur
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OP
connoisseur
Joined: Feb 2002
Posts: 1,625 |
Hey, talk like that will get you disqualified, twodan!!
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
I'm going to kill you now.
I am the Doctor, and THIS... is my SPOON!
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Re: OT: Best Slogan?
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Joined: Jun 2002
Posts: 248
local
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local
Joined: Jun 2002
Posts: 248 |
Jooki, Jooki, Its a party in a can
1xAxiom ax 1.2
2xPolk Audio R30
2xMordaunt-Short 3.0
H/K AVR 225
Paradigm PDR-10 Sub
HTR MX-500
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Re: OT: Best Slogan?
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Joined: May 2002
Posts: 1,177
connoisseur
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connoisseur
Joined: May 2002
Posts: 1,177 |
My Balogna has a first name
It's O-S-C-A-R
My Balogna has a second name
It's M-A-Y-E-R
Oh I love to eat it everyday
And if you ask me why I'll say...
Because Oscar Mayer has a way
with B-O-L-O-G-N-A!
Ball Park Franks - They Plump when you cook'em!
Shawn
Epic 80/600 + M3's + M3 Algonquins + M2 Computer + EP125 I think I'm developing an addiction.
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 193
veteran
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veteran
Joined: Jan 2004
Posts: 193 |
What no slogan for kielbasi???
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 608
aficionado
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aficionado
Joined: Apr 2003
Posts: 608 |
it takes a while to eat a chocodile....
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
It's Axiomatic, Pure Music Equals Pure Pleasure.
Axiom - Purity in Music
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Sep 2002
Posts: 1,488
connoisseur
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connoisseur
Joined: Sep 2002
Posts: 1,488 |
Heres a couple more of my own. Id send it to you with the form amie but i doubt you need any MORE emails.
"Just let it play"
"Sound of your life"
"engineered to excite"
"Axiom loudspeakers- Because sound matters"
"made in canada means its better. eh!" lol.
"Axiom Loudspeakers- Dreams really do come true"
*COPYRIGHT 2004 Haoleb Productions,Brandon Boyl
*all copyrights will be hereby given to axiom audio of candana upon receipt of one (1) pair boston cherry M3ti speakers. A or B stock acceptable. And upon receipt of the speakers they shall be enjoyed forever and ever amen!.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 1,951
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,951 |
Where the hell is Candana?
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
It's Axiomatic, Pure Music Equals Pure Pleasure
Trust Your Ears!
Axiom Speakers - Where Music Lives.
It's Axiomatic, Live Music Is Best. If You Want to Take the Music Home, Use Axiom Loudspeakers.
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
It's Axiomatic - Purity, Fidelity, Passion = Musical Delight.
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Sep 2002
Posts: 1,488
connoisseur
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connoisseur
Joined: Sep 2002
Posts: 1,488 |
Hope this isint copyright infirigements or something:
"Axiom Loudspeakers- Bring the music home"
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
Gee, Haoleb, I think you snagged my line. Get your own, I want those M3s!
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 324
devotee
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devotee
Joined: Feb 2004
Posts: 324 |
"The award winning Smirnoff......neat"
"Harvey's..... long live the grill"
"I'm Lovin it"
"Obey your thirst"
"ING DIrect...Save your money"
ok......sleep now.......*groans* I hate mondays
- D
"Big John is my Idol...or is it that other way around? Let's ask Ray!"
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 1,951
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,951 |
Kawi - "Let the Good Times Roll"
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
BigWill, Cananda is just east of Alakska, and just south of the Baltic Circle. Hope this hilpps.
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
Thanaks for the geography lesoson!
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 6,331
axiomite
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axiomite
Joined: Dec 2003
Posts: 6,331 |
You guys need a LOT of help!
ieSpell - A Spell Checker for Internet Explorer.
ieSpell is a free Internet Explorer browser extension that spell checks text input boxes on a webpage. It should come in particularly handy for users who do a lot of web-based text entry (e.g. web mails, forums, blogs, diaries). Even if your web application already includes spell checking functionality, you might still want to install this utility because it is definitely much faster than a server-side solution. Plus you get to store and use your personal word list across all your applications, instead of maintaining separate ones on each application.
The program installs as a new button in the IE toolbar (as well as a new menu item under "Tools") - after filling in a form, just hit the ieSpell button and it pops up a dialog, similar to the MS Word spell check. ieSpell also works (right-click menu only) on other IE based browsers such as SlimBrowser, CrazyBrowser, MSN, MyIE, etc.
ieSpell is not spyware or adware. It's free for personal use only. All other use requires a commercial license.
Jack
"People generally quarrel because they cannot argue." - G. K. Chesterton
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 185
veteran
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veteran
Joined: Dec 2003
Posts: 185 |
I think the best taglines capture the true positioning of a company, but of course in a catchy way, not something dry and clinical. - "Tastes great, less filling" was perfect in its day for Miller Lite, and it was nothing short of revolutionary when the beer came out, at a time when no self-respecting man would allow himself to touch a "diet" drink, let alone a diet beer. The idea of having jocks fight over the slogan made it all the better -- but only because the slogan perfectly fit the new marketing niche that Lite beer was going for.
A few more I like that fit their company's marketing strategy and positioning (at least at the time of deployment): - "Southwest Airlines - A Symbol of Freedom." A well-known variant used on their TV ads is, "You are now free to move about the country." In either use, this tagline perfectly captures Southwest's mission to make airline travel affordable for the masses.
- "Coke - The Real Thing." What could better capture a firm's positioning as the authentic first product in its category? This was also a nice return from the short-lived disaster of New Coke.
- "The Pepsi Generation." With all due respect to Coke, this tagline was sheer brilliance. Seeing no way to make a definitive inroad with people of my generation, who preferred "the real thing," Pepsi took a long-term marketing strategy of going after Generations X and Y. It has been paying off handsomely and will probably do so for years -- and it spawned Coke's defensive reaction of "C2" which will probably be another disaster along the lines of New Coke.
- "The Un-Cola." Again, what great positioning this was for 7-Up. It captured the axiom in marketing strategy that it is often best (and necessary) to zig when they zag if you have any prayer of distinguishing yourself in the market.
- "Ideas with Impact" is the tagline of the Harvard Business Review. While the HBR doesn't hold a candle to Lite beer for brand-name recognition, it is the gold standard for relevant business research within its specialized, highly paid niche audience, and this is a very good tagline that has stood the test of time.
Okay, in closing, what about B@se's controversial tagline: - "Better Sound Through Research." Is this good? One can't deny that it is effective, and not just for first-time buyers. I personally know two repeat buyers (older men with lots of expendable cash both of whom, I kid you not, have serious hearing problems) who have fallen for this slogan through several thousand dollars of expenditures on B@$* over several years. While the tagline is effective, however, I don't think it's good, in that it does not match the true positioning of the company, which could perhaps be better described as, "Puffery Through Marketing," or "Better Sound Through Pyscho-Acoustic Brainwashing."
Just my .02.
Birdman
"These go to eleven."
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
Ajax - stop picking on us. We spel gud.
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: Oct 2003
Posts: 604
aficionado
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aficionado
Joined: Oct 2003
Posts: 604 |
In reply to:
Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.
Hmmmm is apple THAT MUCH of a rebel that they have to rebel against grammar as well? lol. It's think differently! GAH! - another reason why I dislike apple. I have to admit that their cases are beautiful, though.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
Try it this way: "Think, 'Different.'"
And you've got to admit, it's better than the current Microsquash one:
"Your potential inspires us to create software that helps you reach it. Your potential, our passion."
I don't think I've ever heard a more convoluted slogan.
On the Apple ones, there's also "The Power to be your Best." "The Computer for the Rest of Us." (This was back when it was the Mac, Apple II, CP/M, C64, or DOS. It was referring to usability, not price.)
I am the Doctor, and THIS... is my SPOON!
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 1,703
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 1,703 |
/troll
Maybe Apple should change their slogan to "Fastest Computer in the world using our benchmarking system"
/troll off
sorry I jsut couldn't resist
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
And Intel could do the same thing, and AMD could do the same thing, and IBM could do the same thing, and HP could do the same thing, and Alienware could do the same thing, and that weird dude who they interviewed on Tom's Hardware could do the same thing...
Don't gimme that crap... It's marketing.
Damn, why do I let myself get drawn into these things?
Oh yeah, and Microsoft could claim to have 99.999% uptime. Riiiiiight...
Last edited by kcarlile; 07/01/04 05:33 AM.
I am the Doctor, and THIS... is my SPOON!
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
INANE,
Yes. We know. You don't like Apple. Can we move along now?
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
DJ,
What Ken said. "Think different" is grammatically correct. The slogan is not telling you how to think (in which case "think differently" is correct), it's telling you what to think about.
Think dark. Think cold. Think damp. Think bottom of a well. ... You get the picture now.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 18,044
shareholder in the making
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shareholder in the making
Joined: May 2003
Posts: 18,044 |
All I'm trying to say is there are lies, damn lies, and benchmarks.
Or, there are lies, damn lies, and marketing. And EVERYONE does it. It's the way the game is played. Get over it. If you don't like it, buy a TiVo. ;-)
I am the Doctor, and THIS... is my SPOON!
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 715
aficionado
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aficionado
Joined: Feb 2004
Posts: 715 |
Is this going to degenerate into a fanboy bash fest?
jr
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens
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Re: OT: Best Slogan?
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Joined: Jun 2003
Posts: 8,488
axiomite
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axiomite
Joined: Jun 2003
Posts: 8,488 |
Think bubbly. Think malty. Think hoppy.
/homer simpson voice
Mmmmm. Beer. The cause of and solution to all our problems.
/homer off
I figure I'll go home and enjoy a delicious beer in front of Tivo while continuing my hopeless quest to "finish" programming that damn remote Ray3 made me buy.
I have a PC at home and work, but lust after the style and simple functionality of a Mac. It's wonderful that we continue to have options and competition.
What a country!
bibere usque ad hilaritatem
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
In reply to:
What a country!
I'll drink to that!
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
In reply to:
I'll drink to that!
dont we always??
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 2,854
connoisseur
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connoisseur
Joined: Feb 2004
Posts: 2,854 |
Amie - what's going on with the slogan/contest? I thought we were going to see something on 7/2.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 1,951
connoisseur
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connoisseur
Joined: May 2003
Posts: 1,951 |
Yeah, when do I get my speakers?
"Axiom: Ported For Your Pleasure"
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Re: OT: Best Slogan?
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Joined: Aug 2003
Posts: 1,235
connoisseur
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connoisseur
Joined: Aug 2003
Posts: 1,235 |
I don't know if these have been mentioned before, but how about "Mama Mia, that's one spicy meatball", and "I'm a Pepper, your a Pepper, wouldn't you like to be a Pepper, too." I believe Texaco had "Take you car to the man behind the star." Some more--"There's something about an aqua velva man", "Plop, plop, fizz, fizz, oh, what a relief it is", and who could forget "It helps the hurt stop hurting".
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Re: OT: Best Slogan?
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Joined: Feb 2002
Posts: 1,625
connoisseur
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OP
connoisseur
Joined: Feb 2002
Posts: 1,625 |
I confess - I had no idea there were closet marketing geniuses amongst us!! We were overwhelmed with entries and spent the entire weekend on the dock surrounded by papers and highlighters, reading each entry and then taking another sip of a frosty beverage . . . we were no longer able to read long before we got through them all!! So we've got the top 100 going to an internal vote and then (fingers crossed) round two will be up tomorrow. Sorry for the delay! But there were so many good ones, we wanted to think it through.
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Re: OT: Best Slogan?
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Joined: Dec 2003
Posts: 6,331
axiomite
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axiomite
Joined: Dec 2003
Posts: 6,331 |
In reply to:
We were overwhelmed with entries and spent the entire weekend on the dock surrounded by papers and highlighters, reading each entry and then taking another sip of a frosty beverage . . . we were no longer able to read long before we got through them all!!
One assumes the problem with being no longer able to read was caused by the darkening of the sky as the sun slipped slowly past the horizon, and in no way had ANYTHING to do with the "taking another sip of a frosty beverage."
Jack
"People generally quarrel because they cannot argue." - G. K. Chesterton
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Re: OT: Best Slogan?
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Joined: Feb 2004
Posts: 715
aficionado
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aficionado
Joined: Feb 2004
Posts: 715 |
Hehe. The first time I read Amie's post I read it as "wanted to drink it through". That seems appropriate to me!
jr
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens
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Re: OT: Best Slogan?
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Joined: Jan 2003
Posts: 92
old hand
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old hand
Joined: Jan 2003
Posts: 92 |
Your music has waves, shouldn't your speakers.
Axiom Speakers - Better because you say so!
Higher fidelity for your ears.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 4
newbie
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newbie
Joined: May 2003
Posts: 4 |
-------------------
Play it by ear.
Axiom.
-------------------
(that's my entry. -mike)
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 4
newbie
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newbie
Joined: May 2003
Posts: 4 |
--------------------------
The truth is audible.
Axiom.
--------------------------
(that's another. -mike)
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
Top 5 Worst Axiom Slogans:
5. It's like popping your eardrums during an airplane landing when all of the sudden everything sounds clearer.
4. What BOSE could be if they spent even 10% of their advertising budget on actual research.
3. Our ports are vortexed for your aural pleasure.
2. Inducing silly grins since 1980.
1. Because Ian and Amie are good Canadians, and gosh darn it, they deserve your money.
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Re: OT: Best Slogan?
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Joined: Mar 2002
Posts: 3,749 Likes: 37
connoisseur
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connoisseur
Joined: Mar 2002
Posts: 3,749 Likes: 37 |
Puckered ports for audio perverts.
Sorry. Just testing my new avatar.
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 4
newbie
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newbie
Joined: May 2003
Posts: 4 |
definition of "axiom" from www.webster.com:
1 : a maxim widely accepted on its intrinsic merit
2 : a statement accepted as true as the basis for argument or inference
3 : an established rule or principle or a self-evident truth
------------------------------
Axiom. The truth is audible.
------------------------------
variation. both this and the original ("The truth is audible. Axiom.") take advantage of the powerful and transcendent qualities of the word "axiom."
"truth," its synonym, puts forth a familiarity we can better relate to, quickly and effectively initiates a connection, and elevates the universality of "axiom."
"audible" completes and fortifies the connection by having the truth (hence axiom) penetrate our sphere of senses.
where "Axiom." is positioned as the first sentence, the brand name is emphasized; then, "truth" is associated, and the connection flows in.
where "Axiom." is positioned as the second sentence, the connection is first established, clearing the way for the brand name. I prefer this to the other - it's more subtle without being less powerful. to one who hears the brand name for the first time, it would seem easier to recall "the truth is audible" than "axiom." further, "axiom" would come naturally to mind after the first sentence is reconstructed in one's memory.
and speaking of recall... "Play it by ear. Axiom."
i'm having a very hard time thinking of another slogan that would be more simple, concise, transcending, hard-to-forget (indeed, not just familiar), and powerfully subtle all at the same than this. it spans generations, cultures, vocations, careers, disciplines, and geographies?
is the intensity of my desire to get those axioms beginning to show?
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Re: OT: Best Slogan?
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
how bout..
AXIOM.. so good you will pee your pants!!
i'd buy it just to see if its true
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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Re: OT: Best Slogan?
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
unfortunately, the contest is over.
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Re: OT: Best Slogan?
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Joined: May 2003
Posts: 4
newbie
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newbie
Joined: May 2003
Posts: 4 |
i didn't know the contest is over? too bad. i thought there was going to be a new set to vote on. didn't get that quite clear.
there go the axioms i guess!
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Re: OT: Best Slogan? a list of the final top 100??
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Joined: Jun 2002
Posts: 485
devotee
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devotee
Joined: Jun 2002
Posts: 485 |
It would be really nice to see a list of the final top 100 slogans before they let us know thier final slogan winner, perhaps we will see a list soon.... it would make room for alot of discussion i'm sure
7.1.4 * MRX1120 * M100s * 180HP * 4x M3-on walls * 4x M3-IC * dual XV15se * Shakers
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Re: OT: Best Slogan? a list of the final top 100??
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Joined: Apr 2003
Posts: 16,441
shareholder in the making
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shareholder in the making
Joined: Apr 2003
Posts: 16,441 |
This situation reminds me of my freshman year in high school when the results of the basketball team tryouts were posted in the gym. Big crowd of people -- many of whom went home disappointed.
This is why the internet is a good thing. Amie won't have to post the top entries on a piece of paper in the hallway, and the scrawnier folks won't have to get manhandeld out of the way as BigWill and I shove our ways toward the front.
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Re: OT: Best Slogan? a list of the final top 100??
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Joined: Jan 2004
Posts: 3,016
connoisseur
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connoisseur
Joined: Jan 2004
Posts: 3,016 |
hey, get outta my way!! i wanna see too!!
bigjohn
EXCUSE ME, ARE YOU THE SINGING BUSH??
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