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#49703 - 06/18/04 02:52 PM OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
Just musing over here . . . any thoughts on the best corporate slogan you've ever heard / seen / read? You know, the kind that sticks with you forever and really nails it?

One that's definitely stuck with me (and shaped my life, poor Ian!) is Visa's old slogan, "It's everywhere you want to be."

And "Pontiac - we build excitement" (which has had no effect at all on Ian )

What really stuck with everyone else?
_________________________
Amie Colquhoun
Axiom Audio

Top
#49704 - 06/18/04 03:02 PM Re: OT: Best Slogan?
proggy_99 Offline
hobbyist

Registered: 06/14/04
Posts: 26
lol, after I read the first sentence of your post, I immediately thought of "It's everywhere you want to be.", but then I saw you already had it!

so then I guess I will go with:
"For all you do, this Bud's for you" =)

Top
#49705 - 06/18/04 03:23 PM Re: OT: Best Slogan?
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8280
Loc: Tacoma
The best ones are brief, and applicable to other parts of life besides just the product itself. A multimillion dollar advertising blitz doesn't hurt, either

Nike's "Just Do It" comes to mind. Chevrolet's "Like a Rock" campaign was memorable, too.

I think the key is to evoke a positive emotion, rather than to just describe.

Amie, I wish you'd post more. It's nice to have you, Ian and Alan involved in dialog periodically.
_________________________
bibere usque ad hilaritatem

Top
#49706 - 06/18/04 03:27 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
i always liked the wendys campign..

"WHERE'S THE BEEF". that old lady was funny.

or timex, "IT TAKES A LICKING, AND KEEPS ON TICKING!"

my favorite of all time.....

the oscar mayer B-O-L-O-G-N-A song..

and i dont even like bologna??

bigjohn


_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

Top
#49707 - 06/18/04 03:37 PM Re: OT: Best Slogan?
ringmir Offline
aficionado

Registered: 02/03/04
Posts: 619
Loc: boston
Guinness is good for you.
My goodness, my Guinness!

Finger lickin' good!
"Up Yours" (7-up)

_________________________
[black]-"The further we go and older we grow, the more we know, the less we show."[/black]

Top
#49708 - 06/18/04 03:51 PM Re: OT: Best Slogan?
proggy_99 Offline
hobbyist

Registered: 06/14/04
Posts: 26
"Like a rock" made me think of "Get a piece of the rock!"

Top
#49709 - 06/18/04 05:05 PM Re: OT: Best Slogan?
LT61 Offline
aficionado

Registered: 02/23/04
Posts: 836
Loc: Illinois.
Western Auto supply co........, back in the 70's,[I owned a w.a. store], had the slogan: We'll be good to you!.... [in logo form].
Simple, but effective in promoting customer service.


Edited by LT61 (06/18/04 05:06 PM)
_________________________
LIFE: "Choices, balance, and timing"

(Larryism)

Top
#49710 - 06/18/04 05:24 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
is that the same western auto that sponsored darrell waltrip, NASCAR driver, in the early 90's??

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

Top
#49711 - 06/18/04 05:42 PM Re: OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
These are all bringing back memories!! Especially the where's the beef one- who ever dreamed that one up?

Tom - noted! Thanks!
_________________________
Amie Colquhoun
Axiom Audio

Top
#49712 - 06/18/04 05:44 PM Re: OT: Best Slogan?
James_T Offline
aficionado

Registered: 02/03/04
Posts: 715
Loc: Seattle WA
Mutual of Omaha is people, you can count on when the going's rough. -- The song helped me to memorize it. Plus I loved watching Marlin sit back and enjoy while Jim was eaten by Lions.

Plop Plop Fizz Fizz, Oh what a relief it is.--- Way to catchy

Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.

Better sound through research. DO NOT HURT ME PLEASE! I think I remember this one because I know they are full of doodoo. Plus there is snippy's tag "Better sound through ACTUAL research". Like them or not their marketing is amazing.

Avoid the noid. Domino's pizza. This was way over done, but got them a ton of exposure.

Tastes great, less filling. I don't care for the beer, but I knew that one before I was even legal to drink.

Priceless. For everything else, there's MasterCard. -- I think these are pretty original and still entertaining.

Can you hear me now? Anyone who has ever had a cell phone has uttered these words. Shows you they know of the problem, are sympathetic and are trying to solve it.

The night time sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine. -- I just wrote that from memory. Wow.

Plus, I can recall almost anything set to music. Jingles stick with me forever.

jr

_________________________
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens

Top
#49713 - 06/18/04 06:36 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
Adee do!

(Played on TV in the LA area too much during the 80s)
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49714 - 06/18/04 07:25 PM Re: OT: Best Slogan?
mwc Offline
aficionado

Registered: 07/21/02
Posts: 958
Loc: Texas(DFW)..that country to th...
I don't know if this counts as a corporate slogan but it's the MAD Magazine Alfred E. Newman quip - "what? me worry" that has stuck with me since I was in grade school. And I live by it.
_________________________
*Does your train of thought have a caboose?*

Top
#49715 - 06/18/04 07:59 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
you did strike me as a very relaxed individual.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49716 - 06/18/04 08:05 PM Re: OT: Best Slogan?
JohnK Offline
shareholder in the making

Registered: 05/11/02
Posts: 10379
"The Most Respected Name in Sound".
_________________________
-----------------------------------

Enjoy the music, not the equipment.



Top
#49717 - 06/18/04 08:10 PM Re: OT: Best Slogan?
spiffnme Offline
axiomite

Registered: 04/01/03
Posts: 5214
Loc: Los Angeles
"We'll beat anyone's advertised price, or your matress is FREEEEEEEEEE!"



_________________________
"A nation cannot prosper long, when it favors only the prosperous." -President Barack Obama

Top
#49718 - 06/18/04 08:18 PM Re: OT: Best Slogan?
spiffnme Offline
axiomite

Registered: 04/01/03
Posts: 5214
Loc: Los Angeles
"They melt in your mouth, not in your hand."

"The two tastes that taste great together."

"What would you do for a Klondike bar?"

"Sometimes you feel like a nut. Sometimes you don't!"

"When I bite into a York Peppermint Patty, I get the sensation..."



Can you tell I'm hungry for a snack?






_________________________
"A nation cannot prosper long, when it favors only the prosperous." -President Barack Obama

Top
#49719 - 06/18/04 08:43 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
WHAAAAZZZZZUUUUPPPP?

Top
#49720 - 06/18/04 08:45 PM Re: OT: Best Slogan?
spongeworthy Offline
buff

Registered: 05/13/04
Posts: 47
Loc: Rockville, MD
Axiom-Fool you once, shame on us. T-Shirt please

Top
#49721 - 06/18/04 08:48 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
We'll give you an earful.

Top
#49722 - 06/18/04 09:11 PM Re: OT: Best Slogan?
spongeworthy Offline
buff

Registered: 05/13/04
Posts: 47
Loc: Rockville, MD
Ray,
Please realize that was a compliment to Axiom.

Top
#49723 - 06/18/04 09:26 PM Re: OT: Best Slogan?
mwc Offline
aficionado

Registered: 07/21/02
Posts: 958
Loc: Texas(DFW)..that country to th...
I thought the same about you as well Peter.
_________________________
*Does your train of thought have a caboose?*

Top
#49724 - 06/18/04 10:58 PM Re: OT: Best Slogan?
mwc Offline
aficionado

Registered: 07/21/02
Posts: 958
Loc: Texas(DFW)..that country to th...
"These are cola nuts...these are uncola nuts"

How about a 7UP to go with that snack?
_________________________
*Does your train of thought have a caboose?*

Top
#49725 - 06/18/04 11:11 PM Re: OT: Best Slogan?
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
"because soo much is riding on your tires"

thats a good one. Kinda puts it into perspective. Theres another really good one i know but i cant think of it.

"that thing got a hemi?"

Kinda stupid but effective.
_________________________
Haoleb's Audio/DIY Website

Top
#49726 - 06/19/04 07:05 AM Re: OT: Best Slogan?
LT61 Offline
aficionado

Registered: 02/23/04
Posts: 836
Loc: Illinois.
Yes it is, one in the same.
_________________________
LIFE: "Choices, balance, and timing"

(Larryism)

Top
#49727 - 06/19/04 04:54 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
sponge - that wasn't a retort . I was just suggesting a slogan.

Top
#49728 - 06/19/04 06:56 PM Re: OT: Best Slogan?
spongeworthy Offline
buff

Registered: 05/13/04
Posts: 47
Loc: Rockville, MD
Yinz,
Ahem...Again my bad. Just because I'm paranoid doesn't mean the whole world isn't out to get me.

Top
#49729 - 06/19/04 07:40 PM Re: OT: Best Slogan?
willscary Offline
veteran

Registered: 10/19/03
Posts: 129
Loc: east central Wisconsin
When it absolutely, positively has to be there overnight.
_________________________
"Life, liberty, and the persuit of happiness"...Go Packers! and Go Badgers!

Top
#49730 - 06/21/04 07:00 AM Re: OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
I'm still giggling at this one!!
_________________________
Amie Colquhoun
Axiom Audio

Top
#49731 - 06/21/04 12:02 PM Re: OT: Best Slogan?
WhatFurrer Offline
aficionado

Registered: 12/02/03
Posts: 692
Loc: Round Rock, Texas
"Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun..."

"I'd like to buy the world a Coke..."

"Ring around the collar, Ring around the collar..."

"And now for something completely different..."

WhatFurrer
_________________________
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."

Top
#49732 - 06/21/04 03:11 PM Re: OT: Best Slogan?
WhatFurrer Offline
aficionado

Registered: 12/02/03
Posts: 692
Loc: Round Rock, Texas
"Like a good neighbor, State Farm is there..."

"How about a nice Hawaiian Punch?"

"I'm Cuckoo for Cocoa Puffs..."

"Many licks does it take to get to the center of a Tootsie Pop?...the world may never know..."

"Winston's taste good, like a cigarette should..." from the days when tobacco ads were legal...yikes.

Anyone remember the one for Lucky Strikes?

WhatFurrer
_________________________
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."

Top
#49733 - 06/21/04 03:21 PM Re: OT: Best Slogan?
mhorgel Offline
devotee

Registered: 10/02/03
Posts: 438
Loc: Louisville, KY
Lucky Strikes Means Fine Tobaccos

Cigarette ads had some of the best catchphrases.

"I'd walk a mile for a Camel"

"Parlaiment smokers would rather fight than switch"

"You can take Salem out of the country, but you can't take the country out of Salem"

And the classic from Doral...

"Taste me, Taste me"

Mark



_________________________
"Shoot, a fella could have a pretty good weekend in Vegas with all that stuff"

Top
#49734 - 06/21/04 04:15 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
In reply to:

And the classic from Doral...

"Taste me, Taste me"



dont really know if they were selling cigarettes there??

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

Top
#49735 - 06/21/04 04:18 PM Re: OT: Best Slogan?
mhorgel Offline
devotee

Registered: 10/02/03
Posts: 438
Loc: Louisville, KY
I suspect they weren't, given that it was a thoroughly female voice doing the singing.

Mark
_________________________
"Shoot, a fella could have a pretty good weekend in Vegas with all that stuff"

Top
#49736 - 06/21/04 04:45 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
She has 31 flavors, and then some.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49737 - 06/21/04 06:55 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
"No matter where you go, there you are."

Top
#49738 - 06/21/04 06:59 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
"Is it in you?"

Sounds kinky, but it's just Gatorade.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49739 - 06/21/04 07:04 PM Re: OT: Best Slogan?
spiffnme Offline
axiomite

Registered: 04/01/03
Posts: 5214
Loc: Los Angeles
"We'll leave the light on for ya."


_________________________
"A nation cannot prosper long, when it favors only the prosperous." -President Barack Obama

Top
#49740 - 06/21/04 07:07 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
Oh great. Now the Motel 6 theme song is going through my head.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49741 - 06/23/04 02:03 PM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
HAHAHA!! tom bodet here..

i actually stayed at a motel 6 on monday night when we had to go to dallas.. we left a 6 am wake up call at the front desk.. well sure nuff, 6am, the phone rings, and its TOM BODET.. he says, "good mornin neighbor.. just figured it might be about time for you to get outta bed.. we have fresh, hot coffee in the lobby, so why dont ya come on down and get ya sum. have a good day"... granted, it was a voice mail, but it was funny.. started my day with a laugh.

i am going to stay at motel 6 again friday night after the RUSH concert in san antonio.. i might leave a wakeup just to hear tom again.. but i doubt it!!

bigjohn


_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

Top
#49742 - 06/23/04 02:15 PM Re: OT: Best Slogan?
Capn_Pickard Offline
connoisseur

Registered: 03/09/04
Posts: 1056
Loc: Arlington, VA (NOVA)
In reply to:

She has 31 flavors, and then some.




Ani DiFranco rules...

How 'bout
"Tastes great! Less Filling"


Top
#49743 - 06/23/04 07:51 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
In reply to:

Ani DiFranco rules...


She's a fire just waiting for fuel... with both hands... and a little plastic castle.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49744 - 06/24/04 01:20 PM Re: OT: Best Slogan?
twodan19 Offline
aficionado

Registered: 12/20/02
Posts: 624
Loc: Pembroke, Massachusetts
when you pay peanuts, you get monkeys

Top
#49745 - 06/24/04 02:33 PM Re: OT: Best Slogan?
rcvecc Offline
aficionado

Registered: 04/17/03
Posts: 608
Loc: east haven ct
i dont know why but i was whistling this all day at work today....-i am stuck on band-aid cause band-aids stuck on me

Top
#49746 - 06/25/04 01:01 AM Re: OT: Best Slogan?
KC_Mike Offline
local

Registered: 01/11/03
Posts: 209
Loc: KS
Ernest & Julio Gallo - "We shall sell no wine before its time"
GE - "We bring good things to life"
John Deere - "Nothing runs like a deere"
Maaco - "Uh oh...better call Maaco








Top
#49747 - 06/25/04 01:03 AM Re: OT: Best Slogan?
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17755
Loc: NoVA
A truly irritating one:
"Have a good night's sleep on us! Mattress Discounters!"
_________________________
I didn't do it, no one saw me, you can't prove anything.

Top
#49748 - 06/25/04 02:57 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
Here's a bunch I just remembered:

"A diamond is forever."
"Just two months salary..."

"Pork: the other white meat"
"Beef: it's what's for dinner"

"I can't believe it's not butter!"


"Gentlemen prefer Hanes."

"Come fly the friendly skies"
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49749 - 06/25/04 03:07 PM Re: OT: Best Slogan?
WhatFurrer Offline
aficionado

Registered: 12/02/03
Posts: 692
Loc: Round Rock, Texas
In reply to:

"A diamond is forever."
"Just two months salary..."



I remember that they recently updated this slogan.
Believe it is now: "Just three months salary..."

Inflation...gotta roll with the punches.

WhatFurrer
_________________________
"Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup..."

Top
#49750 - 06/25/04 03:22 PM Re: OT: Best Slogan?
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
heres one from a movie i saw.

"Diamonds, Take her breath away"

but what theyre really saying is..

"Diamonds, That'l shut her up!"

lol..
_________________________
Haoleb's Audio/DIY Website

Top
#49751 - 06/25/04 04:04 PM Re: OT: Best Slogan?
twodan19 Offline
aficionado

Registered: 12/20/02
Posts: 624
Loc: Pembroke, Massachusetts
do i see bait and switch tactics? the prizes are not the speakers pictured after entering the contest!

Top
#49752 - 06/25/04 04:24 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
Remember this one from our dorm days?

"You can walk deah!"
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

Top
#49753 - 06/25/04 05:07 PM Re: OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
Hey, talk like that will get you disqualified, twodan!!
_________________________
Amie Colquhoun
Axiom Audio

Top
#49754 - 06/25/04 07:09 PM Re: OT: Best Slogan?
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17755
Loc: NoVA
I'm going to kill you now.
_________________________
I didn't do it, no one saw me, you can't prove anything.

Top
#49755 - 06/26/04 04:26 AM Re: OT: Best Slogan?
freesey Offline
local

Registered: 06/19/02
Posts: 248
Loc: London, Ontario
Jooki, Jooki, Its a party in a can
_________________________
1xAxiom ax 1.2 2xPolk Audio R30 2xMordaunt-Short 3.0 H/K AVR 225 Paradigm PDR-10 Sub HTR MX-500

Top
#49756 - 06/27/04 08:46 AM Re: OT: Best Slogan?
real80sman Offline
connoisseur

Registered: 05/16/02
Posts: 1122
Loc: Ontario, Canada
My Balogna has a first name
It's O-S-C-A-R
My Balogna has a second name
It's M-A-Y-E-R

Oh I love to eat it everyday
And if you ask me why I'll say...
Because Oscar Mayer has a way
with B-O-L-O-G-N-A!

Ball Park Franks - They Plump when you cook'em!



_________________________
Shawn

Epic 80/600 + M3's + Custom Finish Algonquin V3's

Top
#49757 - 06/27/04 09:57 AM Re: OT: Best Slogan?
JSkip Offline
veteran

Registered: 01/30/04
Posts: 193
Loc: New Jersey
What no slogan for kielbasi???



Top
#49758 - 06/27/04 01:55 PM Re: OT: Best Slogan?
rcvecc Offline
aficionado

Registered: 04/17/03
Posts: 608
Loc: east haven ct
it takes a while to eat a chocodile....

Top
#49759 - 06/27/04 09:24 PM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
It's Axiomatic, Pure Music Equals Pure Pleasure.
Axiom - Purity in Music
_________________________
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

Top
#49760 - 06/27/04 09:36 PM Re: OT: Best Slogan?
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
Heres a couple more of my own. Id send it to you with the form amie but i doubt you need any MORE emails.

"Just let it play"

"Sound of your life"

"engineered to excite"

"Axiom loudspeakers- Because sound matters"

"made in canada means its better. eh!" lol.

"Axiom Loudspeakers- Dreams really do come true"

*COPYRIGHT 2004 Haoleb Productions,Brandon Boyl

*all copyrights will be hereby given to axiom audio of candana upon receipt of one (1) pair boston cherry M3ti speakers. A or B stock acceptable. And upon receipt of the speakers they shall be enjoyed forever and ever amen!.
_________________________
Haoleb's Audio/DIY Website

Top
#49761 - 06/27/04 09:45 PM Re: OT: Best Slogan?
BigWill Offline
connoisseur

Registered: 05/01/03
Posts: 1951
Loc: Corona, Calif. USA!!!
Where the hell is Candana?

Top
#49762 - 06/27/04 10:07 PM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
It's Axiomatic, Pure Music Equals Pure Pleasure
Trust Your Ears!

Axiom Speakers - Where Music Lives.

It's Axiomatic, Live Music Is Best. If You Want to Take the Music Home, Use Axiom Loudspeakers.


_________________________
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

Top
#49763 - 06/27/04 10:10 PM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
It's Axiomatic - Purity, Fidelity, Passion = Musical Delight.
_________________________
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

Top
#49764 - 06/27/04 10:11 PM Re: OT: Best Slogan?
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
Hope this isint copyright infirigements or something:

"Axiom Loudspeakers- Bring the music home"
_________________________
Haoleb's Audio/DIY Website

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#49765 - 06/27/04 10:13 PM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
Gee, Haoleb, I think you snagged my line. Get your own, I want those M3s!


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Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

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#49766 - 06/27/04 10:46 PM Re: OT: Best Slogan?
Daphoid Offline
devotee

Registered: 02/23/04
Posts: 324
Loc: Ontario, Canada
"The award winning Smirnoff......neat"

"Harvey's..... long live the grill"

"I'm Lovin it"

"Obey your thirst"

"ING DIrect...Save your money"

ok......sleep now.......*groans* I hate mondays

- D
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"Big John is my Idol...or is it that other way around? Let's ask Ray!"

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#49767 - 06/27/04 11:55 PM Re: OT: Best Slogan?
BigWill Offline
connoisseur

Registered: 05/01/03
Posts: 1951
Loc: Corona, Calif. USA!!!
Kawi - "Let the Good Times Roll"

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#49768 - 06/28/04 08:26 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
BigWill, Cananda is just east of Alakska, and just south of the Baltic Circle. Hope this hilpps.

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#49769 - 06/29/04 04:44 AM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
Thanaks for the geography lesoson!
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Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

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#49770 - 06/29/04 12:01 PM Re: OT: Best Slogan?
Ajax Offline
axiomite

Registered: 12/30/03
Posts: 6250
Loc: Cleveland, Ohio
You guys need a LOT of help!

ieSpell - A Spell Checker for Internet Explorer.

ieSpell is a free Internet Explorer browser extension that spell checks text input boxes on a webpage. It should come in particularly handy for users who do a lot of web-based text entry (e.g. web mails, forums, blogs, diaries). Even if your web application already includes spell checking functionality, you might still want to install this utility because it is definitely much faster than a server-side solution. Plus you get to store and use your personal word list across all your applications, instead of maintaining separate ones on each application.

The program installs as a new button in the IE toolbar (as well as a new menu item under "Tools") - after filling in a form, just hit the ieSpell button and it pops up a dialog, similar to the MS Word spell check. ieSpell also works (right-click menu only) on other IE based browsers such as SlimBrowser, CrazyBrowser, MSN, MyIE, etc.

ieSpell is not spyware or adware. It's free for personal use only. All other use requires a commercial license.

_________________________
Jack

"People generally quarrel because they cannot argue." - G. K. Chesterton

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#49771 - 06/29/04 01:56 PM Re: OT: Best Slogan?
austinbirdman Offline
veteran

Registered: 12/05/03
Posts: 185
Loc: The only place to live in Texa...
I think the best taglines capture the true positioning of a company, but of course in a catchy way, not something dry and clinical.
  • "Tastes great, less filling" was perfect in its day for Miller Lite, and it was nothing short of revolutionary when the beer came out, at a time when no self-respecting man would allow himself to touch a "diet" drink, let alone a diet beer. The idea of having jocks fight over the slogan made it all the better -- but only because the slogan perfectly fit the new marketing niche that Lite beer was going for.
A few more I like that fit their company's marketing strategy and positioning (at least at the time of deployment):
  • "Southwest Airlines - A Symbol of Freedom." A well-known variant used on their TV ads is, "You are now free to move about the country." In either use, this tagline perfectly captures Southwest's mission to make airline travel affordable for the masses.


  • "Coke - The Real Thing." What could better capture a firm's positioning as the authentic first product in its category? This was also a nice return from the short-lived disaster of New Coke.


  • "The Pepsi Generation." With all due respect to Coke, this tagline was sheer brilliance. Seeing no way to make a definitive inroad with people of my generation, who preferred "the real thing," Pepsi took a long-term marketing strategy of going after Generations X and Y. It has been paying off handsomely and will probably do so for years -- and it spawned Coke's defensive reaction of "C2" which will probably be another disaster along the lines of New Coke.


  • "The Un-Cola." Again, what great positioning this was for 7-Up. It captured the axiom in marketing strategy that it is often best (and necessary) to zig when they zag if you have any prayer of distinguishing yourself in the market.


  • "Ideas with Impact" is the tagline of the Harvard Business Review. While the HBR doesn't hold a candle to Lite beer for brand-name recognition, it is the gold standard for relevant business research within its specialized, highly paid niche audience, and this is a very good tagline that has stood the test of time.
Okay, in closing, what about B@se's controversial tagline:
  • "Better Sound Through Research." Is this good? One can't deny that it is effective, and not just for first-time buyers. I personally know two repeat buyers (older men with lots of expendable cash both of whom, I kid you not, have serious hearing problems) who have fallen for this slogan through several thousand dollars of expenditures on B@$* over several years. While the tagline is effective, however, I don't think it's good, in that it does not match the true positioning of the company, which could perhaps be better described as, "Puffery Through Marketing," or "Better Sound Through Pyscho-Acoustic Brainwashing."
Just my .02.

Birdman
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"These go to eleven."

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#49772 - 06/29/04 08:55 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
Ajax - stop picking on us. We spel gud.

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#49773 - 06/30/04 04:10 AM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
Thanks for the hlep.
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Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

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#49774 - 06/30/04 06:25 PM Re: OT: Best Slogan?
DJ_Stunna Offline
aficionado

Registered: 10/09/03
Posts: 604
Loc: Baltimore. MD. USA (but born a...
In reply to:

Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.


Hmmmm is apple THAT MUCH of a rebel that they have to rebel against grammar as well? lol. It's think differently! GAH! - another reason why I dislike apple. I have to admit that their cases are beautiful, though.
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#49775 - 07/01/04 01:08 AM Re: OT: Best Slogan?
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17755
Loc: NoVA
Try it this way: "Think, 'Different.'"

And you've got to admit, it's better than the current Microsquash one:
"Your potential inspires us to create software that helps you reach it. Your potential, our passion."

I don't think I've ever heard a more convoluted slogan.

On the Apple ones, there's also "The Power to be your Best." "The Computer for the Rest of Us." (This was back when it was the Mac, Apple II, CP/M, C64, or DOS. It was referring to usability, not price.)
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I didn't do it, no one saw me, you can't prove anything.

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#49776 - 07/01/04 01:21 AM Re: OT: Best Slogan?
INANE Offline
connoisseur

Registered: 02/04/04
Posts: 1660
Loc: Omaha, Nebraska
/troll

Maybe Apple should change their slogan to "Fastest Computer in the world using our benchmarking system"

/troll off

sorry I jsut couldn't resist

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-Ben
HT v2.0 !
HT v1.0

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#49777 - 07/01/04 01:30 AM Re: OT: Best Slogan?
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17755
Loc: NoVA
And Intel could do the same thing, and AMD could do the same thing, and IBM could do the same thing, and HP could do the same thing, and Alienware could do the same thing, and that weird dude who they interviewed on Tom's Hardware could do the same thing...

Don't gimme that crap... It's marketing.

Damn, why do I let myself get drawn into these things?

Oh yeah, and Microsoft could claim to have 99.999% uptime. Riiiiiight...


Edited by kcarlile (07/01/04 01:33 AM)
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I didn't do it, no one saw me, you can't prove anything.

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#49778 - 07/01/04 02:09 AM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
INANE,

Yes. We know. You don't like Apple. Can we move along now?
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#49779 - 07/01/04 02:16 AM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
DJ,

What Ken said. "Think different" is grammatically correct. The slogan is not telling you how to think (in which case "think differently" is correct), it's telling you what to think about.

Think dark. Think cold. Think damp. Think bottom of a well. ... You get the picture now.
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"I wish I had documented more…" said nobody on their death bed, ever.

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#49780 - 07/01/04 02:18 AM Re: OT: Best Slogan?
Ken.C Offline
shareholder in the making

Registered: 05/03/03
Posts: 17755
Loc: NoVA
All I'm trying to say is there are lies, damn lies, and benchmarks.

Or, there are lies, damn lies, and marketing. And EVERYONE does it. It's the way the game is played. Get over it. If you don't like it, buy a TiVo. ;-)
_________________________
I didn't do it, no one saw me, you can't prove anything.

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#49781 - 07/01/04 05:16 PM Re: OT: Best Slogan?
James_T Offline
aficionado

Registered: 02/03/04
Posts: 715
Loc: Seattle WA
Is this going to degenerate into a fanboy bash fest?

jr
_________________________
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens

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#49782 - 07/01/04 06:16 PM Re: OT: Best Slogan?
tomtuttle Offline
axiomite

Registered: 06/20/03
Posts: 8280
Loc: Tacoma
Think bubbly. Think malty. Think hoppy.

/homer simpson voice

Mmmmm. Beer. The cause of and solution to all our problems.

/homer off

I figure I'll go home and enjoy a delicious beer in front of Tivo while continuing my hopeless quest to "finish" programming that damn remote Ray3 made me buy.

I have a PC at home and work, but lust after the style and simple functionality of a Mac. It's wonderful that we continue to have options and competition.

What a country!
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bibere usque ad hilaritatem

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#49783 - 07/01/04 07:06 PM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
In reply to:

What a country!


I'll drink to that!
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#49784 - 07/02/04 11:01 AM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
In reply to:

I'll drink to that!



dont we always??

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

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#49785 - 07/03/04 06:00 PM Re: OT: Best Slogan?
Ray3 Offline
connoisseur

Registered: 02/02/04
Posts: 2840
Loc: Rochester, NY
Amie - what's going on with the slogan/contest? I thought we were going to see something on 7/2.

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#49786 - 07/03/04 06:17 PM Re: OT: Best Slogan?
BigWill Offline
connoisseur

Registered: 05/01/03
Posts: 1951
Loc: Corona, Calif. USA!!!
Yeah, when do I get my speakers?

"Axiom: Ported For Your Pleasure"

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#49787 - 07/03/04 06:50 PM Re: OT: Best Slogan?
littleb Offline
connoisseur

Registered: 08/03/03
Posts: 1235
Loc: Moorhead, Minnesota/US
I don't know if these have been mentioned before, but how about "Mama Mia, that's one spicy meatball", and "I'm a Pepper, your a Pepper, wouldn't you like to be a Pepper, too." I believe Texaco had "Take you car to the man behind the star." Some more--"There's something about an aqua velva man", "Plop, plop, fizz, fizz, oh, what a relief it is", and who could forget "It helps the hurt stop hurting".

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#49788 - 07/06/04 02:46 PM Re: OT: Best Slogan?
Amie Offline
connoisseur

Registered: 02/06/02
Posts: 1620
I confess - I had no idea there were closet marketing geniuses amongst us!! We were overwhelmed with entries and spent the entire weekend on the dock surrounded by papers and highlighters, reading each entry and then taking another sip of a frosty beverage . . . we were no longer able to read long before we got through them all!! So we've got the top 100 going to an internal vote and then (fingers crossed) round two will be up tomorrow. Sorry for the delay! But there were so many good ones, we wanted to think it through.
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Amie Colquhoun
Axiom Audio

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#49789 - 07/06/04 03:27 PM Re: OT: Best Slogan?
Ajax Offline
axiomite

Registered: 12/30/03
Posts: 6250
Loc: Cleveland, Ohio
In reply to:

We were overwhelmed with entries and spent the entire weekend on the dock surrounded by papers and highlighters, reading each entry and then taking another sip of a frosty beverage . . . we were no longer able to read long before we got through them all!!


One assumes the problem with being no longer able to read was caused by the darkening of the sky as the sun slipped slowly past the horizon, and in no way had ANYTHING to do with the "taking another sip of a frosty beverage."
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Jack

"People generally quarrel because they cannot argue." - G. K. Chesterton

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#49790 - 07/06/04 03:40 PM Re: OT: Best Slogan?
James_T Offline
aficionado

Registered: 02/03/04
Posts: 715
Loc: Seattle WA
Hehe. The first time I read Amie's post I read it as "wanted to drink it through". That seems appropriate to me!

jr
_________________________
"What can be asserted without evidence can also be dismissed without evidence." C Hitchens

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#49791 - 07/06/04 09:11 PM Re: OT: Best Slogan?
ralderman Offline
old hand

Registered: 01/05/03
Posts: 92
Loc: Maryland
Your music has waves, shouldn't your speakers.
Axiom Speakers - Better because you say so!
Higher fidelity for your ears.




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#49792 - 07/07/04 03:34 AM Re: OT: Best Slogan?
mikedq Offline
newbie

Registered: 05/26/03
Posts: 4
-------------------
Play it by ear.
Axiom.
-------------------

(that's my entry. -mike)


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#49793 - 07/07/04 03:45 AM Re: OT: Best Slogan?
mikedq Offline
newbie

Registered: 05/26/03
Posts: 4
--------------------------
The truth is audible.
Axiom.
--------------------------

(that's another. -mike)


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#49794 - 07/07/04 04:01 AM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
Top 5 Worst Axiom Slogans:

5. It's like popping your eardrums during an airplane landing when all of the sudden everything sounds clearer.

4. What BOSE could be if they spent even 10% of their advertising budget on actual research.

3. Our ports are vortexed for your aural pleasure.

2. Inducing silly grins since 1980.

1. Because Ian and Amie are good Canadians, and gosh darn it, they deserve your money.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#49795 - 07/07/04 04:15 AM Re: OT: Best Slogan?
2x6spds Offline
connoisseur

Registered: 03/16/02
Posts: 2726
Loc: CA, USA
Puckered ports for audio perverts.

Sorry. Just testing my new avatar.
_________________________
Enjoy the Music. Trust your ears. Laugh at Folks Who Claim to Know it All.

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#49796 - 07/07/04 07:48 AM Re: OT: Best Slogan?
mikedq Offline
newbie

Registered: 05/26/03
Posts: 4
definition of "axiom" from www.webster.com:
1 : a maxim widely accepted on its intrinsic merit
2 : a statement accepted as true as the basis for argument or inference
3 : an established rule or principle or a self-evident truth


------------------------------
Axiom. The truth is audible.
------------------------------

variation. both this and the original ("The truth is audible. Axiom.") take advantage of the powerful and transcendent qualities of the word "axiom."

"truth," its synonym, puts forth a familiarity we can better relate to, quickly and effectively initiates a connection, and elevates the universality of "axiom."

"audible" completes and fortifies the connection by having the truth (hence axiom) penetrate our sphere of senses.

where "Axiom." is positioned as the first sentence, the brand name is emphasized; then, "truth" is associated, and the connection flows in.

where "Axiom." is positioned as the second sentence, the connection is first established, clearing the way for the brand name. I prefer this to the other - it's more subtle without being less powerful. to one who hears the brand name for the first time, it would seem easier to recall "the truth is audible" than "axiom." further, "axiom" would come naturally to mind after the first sentence is reconstructed in one's memory.

and speaking of recall... "Play it by ear. Axiom."

i'm having a very hard time thinking of another slogan that would be more simple, concise, transcending, hard-to-forget (indeed, not just familiar), and powerfully subtle all at the same than this. it spans generations, cultures, vocations, careers, disciplines, and geographies?

is the intensity of my desire to get those axioms beginning to show?


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#49797 - 07/07/04 09:29 AM Re: OT: Best Slogan?
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
how bout..

AXIOM.. so good you will pee your pants!!

i'd buy it just to see if its true

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

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#49798 - 07/07/04 11:52 AM Re: OT: Best Slogan?
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
unfortunately, the contest is over.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#49799 - 07/07/04 05:32 PM Re: OT: Best Slogan?
mikedq Offline
newbie

Registered: 05/26/03
Posts: 4
i didn't know the contest is over? too bad. i thought there was going to be a new set to vote on. didn't get that quite clear.

there go the axioms i guess!


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#49800 - 07/08/04 02:59 PM Re: OT: Best Slogan? a list of the final top 100??
JBG Offline
devotee

Registered: 06/14/02
Posts: 405
It would be really nice to see a list of the final top 100 slogans before they let us know thier final slogan winner, perhaps we will see a list soon.... it would make room for alot of discussion i'm sure






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GETTING OLD IS INEVITABLE, GROWING UP IS OPTIONAL!

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#49801 - 07/08/04 05:20 PM Re: OT: Best Slogan? a list of the final top 100??
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16268
Loc: Leesburg, Virginia
This situation reminds me of my freshman year in high school when the results of the basketball team tryouts were posted in the gym. Big crowd of people -- many of whom went home disappointed.

This is why the internet is a good thing. Amie won't have to post the top entries on a piece of paper in the hallway, and the scrawnier folks won't have to get manhandeld out of the way as BigWill and I shove our ways toward the front.
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#49802 - 07/08/04 05:35 PM Re: OT: Best Slogan? a list of the final top 100??
bigjohn Offline
connoisseur

Registered: 01/21/04
Posts: 3016
Loc: San Angelo, TX
hey, get outta my way!! i wanna see too!!

bigjohn
_________________________
EXCUSE ME, ARE YOU THE SINGING BUSH??

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