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The truth is audible.
Axiom.
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(that's another. -mike)

Top 5 Worst Axiom Slogans:

5. It's like popping your eardrums during an airplane landing when all of the sudden everything sounds clearer.

4. What BOSE could be if they spent even 10% of their advertising budget on actual research.

3. Our ports are vortexed for your aural pleasure.

2. Inducing silly grins since 1980.

1. Because Ian and Amie are good Canadians, and gosh darn it, they deserve your money.

Puckered ports for audio perverts.

Sorry. Just testing my new avatar.

definition of "axiom" from www.webster.com:
1 : a maxim widely accepted on its intrinsic merit
2 : a statement accepted as true as the basis for argument or inference
3 : an established rule or principle or a self-evident truth


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Axiom. The truth is audible.
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variation. both this and the original ("The truth is audible. Axiom.") take advantage of the powerful and transcendent qualities of the word "axiom."

"truth," its synonym, puts forth a familiarity we can better relate to, quickly and effectively initiates a connection, and elevates the universality of "axiom."

"audible" completes and fortifies the connection by having the truth (hence axiom) penetrate our sphere of senses.

where "Axiom." is positioned as the first sentence, the brand name is emphasized; then, "truth" is associated, and the connection flows in.

where "Axiom." is positioned as the second sentence, the connection is first established, clearing the way for the brand name. I prefer this to the other - it's more subtle without being less powerful. to one who hears the brand name for the first time, it would seem easier to recall "the truth is audible" than "axiom." further, "axiom" would come naturally to mind after the first sentence is reconstructed in one's memory.

and speaking of recall... "Play it by ear. Axiom."

i'm having a very hard time thinking of another slogan that would be more simple, concise, transcending, hard-to-forget (indeed, not just familiar), and powerfully subtle all at the same than this. it spans generations, cultures, vocations, careers, disciplines, and geographies?

is the intensity of my desire to get those axioms beginning to show?

how bout..

AXIOM.. so good you will pee your pants!!

i'd buy it just to see if its true

bigjohn

unfortunately, the contest is over.

i didn't know the contest is over? too bad. i thought there was going to be a new set to vote on. didn't get that quite clear.

there go the axioms i guess!

It would be really nice to see a list of the final top 100 slogans before they let us know thier final slogan winner, perhaps we will see a list soon.... it would make room for alot of discussion i'm sure

This situation reminds me of my freshman year in high school when the results of the basketball team tryouts were posted in the gym. Big crowd of people -- many of whom went home disappointed.

This is why the internet is a good thing. Amie won't have to post the top entries on a piece of paper in the hallway, and the scrawnier folks won't have to get manhandeld out of the way as BigWill and I shove our ways toward the front.

hey, get outta my way!! i wanna see too!!

bigjohn