Some places are taking you up on that idea, starting early this year. From Amazon.com:
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Black Friday 2012 Deals Are Here
You shouldn't have to stand in a long line to get a great deal. We've been searching for the best Black Friday deals everywhere--including Black Friday deals other stores are planning--so we can bring them to you even earlier.
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"The Universe is the game of the self, which plays hide and seek forever and ever" - Alan Watts