Oops, my fault. I didn't read only assumed as good as the film looked they used the Red One.
So yeah, I see what you mean an unintentional advertisement. Maybe I'll place that 7D order sooner than later.
Still, to rig one of these Canon's up for motion picture work, it's more than just slapping a lens on the body and running with it. If you see a 5/7D equipped for feature work, it's hard to spot the camera's body inside all the other bolted on gear. Though, the entry price is a little more than half of the Red Epic.