Nice plug! I do not agree that internet direct companies give you the best value for your money. This is a false assumption. There are many other companies that can compete in these price ranges...I just prefer the Axiom sound in this price range \:\) :).
Well, I can't pretend to have done enough research on this to dispute it, because I haven't. It's just been my experience so far. Certainly the business model lends itself to it, although with some smaller ID companies they may not have the economies of scale that a large B&M manufacturer would.