The "professional" catch phrases that the advertisers slap all over a new release...."Must see movie of 2009"...."Inspiring"...."Leaves the viewer breathless"....usually set up many of these movies for a disappointment by making the public expect so much.
I wonder if they hire someone to think up these phrases?
"Hi, I'm here to apply for the Catch Phrase job. I've got a PHD in BS, and ten years of writting AMAZING! HEARTWRENCHING! SIMPLY ASTOUNDING! catch phrases."