Curious, has any company tried marketing different lines of speaker based on their "sound?"

For example, Axiom could make the M models as their "flat" series and introduce a new "warm" series, or any other "fill in your sound here" type series. Each line or series of speakers would have their own distinct sound, but would more or less be the best models available in their respective line/series.

There would be no upper, lower, or middle tier/class of speaker since the lines are differentiated and based soley on their unique sonic characterstic(s). Price would simply be a reflection of how much it costs Axiom to produce that particulare line.

That way each line would keep their devotees without really crossing over (no pun intended) or stealing from another line. Axiom would not lose their current customer base since the M80 etc. will still be around. This wouldn't realy go against Axiom's philosophy, since they'd be maintaining the "flat response" line.

It would also be interesting to see which "sound" of speakers end up being more popular. It could very well be that we (meaning those of us who prefer a speaker that measures as flat as possible) are in the minority. If that were the case then Axiom could potentially be missing out on a significant market base. I wonder if marketing different sounding speakers would shake up the industry too much and/or ruffle too many feathers. Maybe it's already been done?