I'm currently on a webcast with one of our vendors who is explaining that

"any users of their _____ Ver.9 or Ver. 10 software who wish to upgrade to their new 4.1 software, must first upgrade to Ver. 4.0.

Additional conversation:
Us: Why did the numbering go down instead of up?
THEM: Because we added the Acronym _ _ _ in front of the number to signify the new way we sell the features.
Us: Well, wouldn't that make it version 1.0?
THEM: No this product has been around a long time so it's not a version 1.
Us: So again, why go backwards.
THEM: {pause}
THEM: OK, our marketing dept. tells us that the name 4.0 will sell better than 11.0, OK!!! Can we move on?

sigh.........


With great power comes Awesome irresponsibility.