I like the buttery chards, too. But, I don't drink much white anymore, and I certainly don't splurge on whites. A great red seems more special to my tastes than a great white.
Went to BigLots! today and couldn't resist picking up a 2002 Russian River Zin for $4. Didn't expect much - wouldn't have been surprised with a cooked, oxidized, or otherwise fatally flawed wine - it was OK. Drank the whole bottle.