While enjoying a can of original flavoured Pringles potato chips I realized how much thought was put into this product by Procter & Gamble. The individuals that created this brand are brilliant. To take such a common snack food and differentiate themselves in the potato chip market to the extent they have - from the shape of the potato chip that is designed to fit perfectly in your mouth, tubular can with a plastic lid instead of a bag as packaging and a chip with really a unique flavour, texture and mouthfeel that is outstanding. I love the Pringles logo which is very unique and the slogan is so clever, it just burns in your brain after hearing it once.
"Once you pop, you can't stop"
Pringles is IMO the perfect product branding. Everything possible about this product is unique and it is so well executed. Well done Procter and Gamble INC. These chips are fabulous.
Anyone else have their favorites?
