What you saw at CES is part of what killed plasma. They simply don't stand up in a brightly lit environment like a showroom floor. LCDs are brighter all around, including their black levels.

In a normally lit living room the Kuro is a superior display.

Pioneer PDP-5020FD, Marantz SR6011
Axiom M5HP, VP160HP, QS8
Sony PS4, surround backs
-Chris