OK, serious answer is I don't know exactly. Improving the sound is something that probably consumes most of Ian's time and I suspect gains in this area don't come easily, or possibly without cost.

Axiom could spend money on updating the styling, but that again comes at a cost.

If you add those two together you get something like Paragdigms Signature line. Look at the cost there.

Fred

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Blujays1: Spending Fred's money one bottle at a time, no two... Oh crap!