Speaking of Coke, I found this in that giant cloud out there somewhere. Don't know if it's true or not.

"New Coke was born as a way for Coca Cola to shake off grandfathered deals on the price of syrup to bottlers. Do away with the old formula and make the bottlers negotiate for the new Coke which Coke never intended to keep. As buyers revolted, Coke was "forced" to bring back old Coke which was now a retired formula, so they called it "Coke Classic" and negotiated new syrup deals for bottlers."