I think it sucks. As a parent of a 3 y.o. girl, I'm appalled at the fact they're still shilling the same pink crap with the same old gender roles, except with more sex. Jeezus, let her be a kid! Let her choose what she wants, don't just force f*ing pink vacuum cleaners and kitchens on her. And no, making a lab coat pink with pink lab equipment doesn't f*ing count.
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I am the Doctor, and THIS... is my SPOON!