I think "Keep it simple" is a good approach for Axiom.

The company's proven technical competencies are in loudspeaker and amplifier design and manufacturing.

Obviously, this kind of product is also going to need - at minimum - some kind of wireless network connectivity and a DAC chip.

Once you start going beyond the pieces that are absolutely necessary to deliver sound, you start needing more boards and/or custom boards, presumably from China.

Likewise, I think many of the "features" we used to associate with the equipment are now instead delivered through the handheld device. If I'm using my iPad or Android phone to stream the content anyway, I don't need a display on the speaker part, and I don't want the R/D and production costs added to it.

Just deliver the music. That's all.

bibere usque ad hilaritatem