Ultraviolet is sort of like a bad word for a lot of movie "collectors" since you must be connected up to the internet and are limited to that network connection to determine your playback enjoyment level since it streams across the internet instead of downloading to a mobile/portable device like other digital copies.
As for 11.1, I honestly can't believe that they picked The Expendables 2 for the first release of it. I've seen The Expendables (not #2), and it was cheesy with the action and effects, yet some points were fun for the sheer craziness of it. They are both "niche" movies in my mind. I would have thought that something else would have been a better choice. Even Dolby used a Disney flick (Brave) to show off their Atmos system. While a lot of people don't care much about animation or Disney movies, it is a movie genre that more people would at least "tolerate" to experience the new sound.