Reminds me of the days of land line phones. Initially they were rented, and then the day came when you could go buy a phone at a store instead and drop the rental charge. Still, there were lots of grannies and other non-DIY crowd folks who continued (maybe continue even still?) to pay $8-10 a month for a phone they could buy for not much more than that.

Bears, beets, Battlestar Galactica.