The Refurb Store really does create a win, win, win. We wanted to make trading up easy and at the same time create a place for some great deals. This is all working really well. I am not sure what all the numbers are to date for the quantity of trade-ups and resale through the Refurb Store. My thinking was to let it run for a while and then look at it after six to twelve months to see how it is all averaging out.
I may be wrong, but I don't know of another company in CE especially, regardless of sales methods(on-line or retail)that has anywhere near this variety of purchase options. Keep up the good work, Ian.
