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I am more curious on the distribution side to see how it is adopted. The nail in the coffin will be if they try to ultra premium it on the movie side and charge outragous prices for the films with it. Like the premium paid for a 3d film, or worse, how we pay extra to get a Bluray over a DVD.. The media costs to print are identical if not cheeper now for bluray, and movies need to be remastered down res to make DVD yet they still charge less for them. The idea that bluray is premium so they can charge more. If they try to pull that off with ATMOS or DTS-X then I see it going into more fanatical fringe markets.

Lets face it, the movie industry needs to shake up their idea of costing to compete with the likes of Netflix and streaming media. What I think is killing them is the cost. I'd buy a bluray to watch for $5 where I'd rather rip it off if it was costing me $30, or better yet just wait for it to hit Netflix