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If you want to look at historically, the move over to DVD was really a forced issue as the studio's stopped making VHS tapes. The kicker to it was that a VHS took far more money to make than a DVD but still sold in the stores for generally 1/2 the price or less of the exact same movie in DVD.

The same seems to be holding true for BluRay vs DVD. They are identical in cost to manufacture, but the studio's still mark them as a premium product and justify the extra cost as such.

Average joe on the street neighbour will own a blu-ray player and has pretty much been forced to buy a new HD TV as they just don't sell anything but, but will still rent a DVD or buy them as they cost less. The industry could kill DVD if they simply brought the price of bluray down to par in cost.

I have many neighbours that are well to do. All of them have their Media Room but not one of them have a grade system installed. They all have a 60+" TV or video projector. But at most 5.1 These are bank executives, lawfirm partners, CFO's. The only neighbour on the street with a decent system (2channel stereo) is the Postal Delivery man. He has spend obsene amounts of money and totally enjoys his setup. He is fringe.

Don't get me wrong. The studio's will always come out with something new to reinvent themselves and make thems a new standard, but for the masses, unless they pull the plug and force like they did with VHS and HD tv's the average person won't change.