Oh yeah, there was really cool column in the Wine Spectator from March where the columnist was invited to a blind tasting dinner where everyone brought a bottle. The guy who brought the wine judged to be worst in blind tasting had to pay for dinner (apparently a hefty sum). Anyways, a $1,300 bottle of Petrus was judged 9th out of 10 wines and some Hungarian red came out on top.
Reminded me of the audio industry and its afficionados.
Link:
http://www.winespectator.com/Wine/Free/Feature_Teaser_Page?page_id=/Wine/Archives/Show_Article/0,,4973,00.html