Axiom Home Page Forums General Discussion Home Theater The dreaded thing in the bottom right corner...

You guys know what I'm talking about.

Thoughts? Is axiom becoming more popular and thus increasing prices? I thought one of the biggest advantages of axiom was the incredible value for the money. I'm not saying that will go away, but will the price increased drive away a couple customers? Attract?

I'm also wondering why Axiom doesn't release a "supra" or whatever line that transcends their current line of speakers. I'm not saying they are inferior speakers, but there are plenty of people that arn't looking for "budget" speakers, but rather look among the ranks of the Onyx Refernce towers and other "best of the best" lines that companies offer. Not saying by any stretch that axiom speakers are at all "cheap" or "budget speakers" in terms of audio quality, but there are higher quality woofers, tweeters, and cabinet designs out there. But, all things considered, the price of this new "line" would have to be significantly higher to be able to put together components that greatly transcend the quality of the current axioms and makes that whole new line worthwhile to have.

Just thought I'd throw that in there as it goes along with the "pricing" theme of this post.

From Amie:
"Canadian prices will be up later in the day - it's mostly shipping cost increases, and metal costs which have risen dramatically. The Canadian price increase is slightly less though to take the dollar into account".

Two words: diminishing returns

How may items can you think of that the price remains the same and is not effected by increasing costs ?

I've always been grateful Axiom does not have a "superior" line. They're putting their best work forward in one line, with the only real differences (aside from the ones based on size) being in the finishes.

That's a great way to do it. As loyal customers, we're not stuck wondering if we got the best Axiom had to offer. We may want a larger speaker, but we always know the product we bought was their best in those dimensions.

That's a nice marketing distinction—and it's one reason there are so many happy Axiom customers.

Sometimes, choices ruin the shopping experience -- here's a nice article (full disclosure, which I edited and assigned) on that very topic:

• Choose, Choose, Choose: The Toxic Effects of Too Many Product Choices

From the article: "When consumers face a large selection of items, they have to process a large amount of information, which can cause problems. Research shows we worry about buying the wrong kind of milk. This concern about picking the wrong item may lead people to opt out of the whole arduous decision-making process by not buying anything at all. Or, when they do buy something, foregone options linger in memory, causing post-purchase regret."

Note you don't hear too much regret on the Axiom Website.

Austinbirdman

Those increases look very modest to me. Pretty much just keeps up with the normal rise in cost of living if that.

Four percent is very reasonable annual increase IMHO.

Ummm Dan, even Axiom has to increase prices from time to time. As materials/manufacturing costs increase each year, even Axiom has to pass that on to the customer. How would you expect them to stay in business if they never had mild price increases now and then, especially if their suppliers raise the cost to Axiom?

This is life in the real world.

Axioms will still be at great buy at the new price!

eek! I just used the custom shop to create some HG dark cherry M3s (they looked beautiful - great work on the web design stuff, guys), but they came in at $650USD!

Wow. The high gloss may not be worth it, eh?

I heard paradigm is raising their prices as well, so Axiom is not alone. I personally am not too worried about it, and I'm not going to rush my buying because of the price hike. It's not that much more on the M3's anyway.