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#18288 - 08/24/03 05:15 PM Axioms @B&M
littleb Offline
connoisseur

Registered: 08/03/03
Posts: 1235
Loc: Moorhead, Minnesota/US
I don't want to open up a can of worms here, but I have to ask. Why are Axiom products no longer sold in brick and mortar shops, such as the audioshop?

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#18289 - 08/24/03 10:16 PM Re: Axioms @B&M
sushi Offline
connoisseur

Registered: 02/09/03
Posts: 1490
Loc: Dallas, TX
Apparently because Axiom decided to go with the internet-only marketing.

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#18290 - 08/24/03 10:49 PM Re: Axioms @B&M
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16319
Loc: Leesburg, Virginia
To spite those paranoid of internet shopping?

To reward those willing to take leaps of faith?

To have complete control over the marketing?

To give us something new to discuss on the forum?
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#18291 - 08/24/03 11:33 PM Re: Axioms @B&M
sushi Offline
connoisseur

Registered: 02/09/03
Posts: 1490
Loc: Dallas, TX
Correct answer: all of the above.

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#18292 - 08/25/03 12:48 AM Re: Axioms @B&M
Mahesh Offline
old hand

Registered: 06/25/03
Posts: 64
Loc: Hong Kong, China
My 2 cents...Their business model is fantastic.

With so many crazy fans (me included) ready to defend, support and highly recommend Axiom's products 'FREE-OF-CHARGE', it is a no-brainer to cut out the middle man.

And that is besides the fact that they have a great product. At a reasonable price. And in addition to that GREAT CUSTOMER SERVICE. They have all the necessary ingredients in plentiful measure to sell 'ONLINE ONLY' and not worry about growth.

If and when I decide to expand my business (part ONLINE and part bricks and mortar), I will surely try and copy their strategy.



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#18293 - 08/25/03 12:56 AM Re: Axioms @B&M
pmbuko Offline
shareholder in the making

Registered: 04/02/03
Posts: 16319
Loc: Leesburg, Virginia
what do you sell?
_________________________
"I wish I had documented more…" said nobody on their death bed, ever.

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#18294 - 08/25/03 01:19 AM Re: Axioms @B&M
Haoleb Offline
connoisseur

Registered: 09/25/02
Posts: 1488
Loc: Maine
well, obviosly, after i got mine i have been reccomending them to everyone and i can reach hundreds of people in the audio forums i go to. So they figured with me loving my axioms and reccomending them they were selling soo much more they would just sell online! Ive yet to get my M22's and Ep350 ( i think they got lost in the mail ) as commision but i still reccomend.


Yep...

lol
_________________________
Haoleb's Audio/DIY Website

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#18295 - 08/25/03 01:59 AM Re: Axioms @B&M
sushi Offline
connoisseur

Registered: 02/09/03
Posts: 1490
Loc: Dallas, TX
It is truly amazing to see the "growth" of the Axiom brand presence in the AVS Speakers forum. When I started to lurk around the AVSforum back in December last year, there was virtually no mention of the Axioms, except for a signle low-traffic, deep-buried thread. Now (thanks to so many Axiomites who are willing to repeatedly blurb about their beloved speakers there, including spiffnme, ZeNergy, fmowry, foof, sushi, cschang [not even an owner!], and many others), the Axioms are always immediately mentioned and recommended whenever somebody asks for speaker suggestions in the relevant price range.

I can easily imagine that the same has been happening in many other audio/HT forums. Of course, as Craig has recently noted, the membership of this board has markedly increased lately, too.

The question is, has this actually led to an increase in Axiom sales...?

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#18296 - 08/25/03 02:57 AM Re: Axioms @B&M
curtis Offline
connoisseur

Registered: 05/28/03
Posts: 1501
Loc: Manhattan Beach, CA
In reply to:

cschang [not even an owner!]




Yeah!! And you guys barely mention Ascends!

Truely though...Eventhough the sound is not exactly right for me, I do feel Axioms have a lot to offer. For me, the M22 and M60 are a little harsh...but the sound is very clean and detailed.

Good products and good companies deserve mention!

-curtis

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#18297 - 08/25/03 03:38 AM Re: Axioms @B&M
Mahesh Offline
old hand

Registered: 06/25/03
Posts: 64
Loc: Hong Kong, China
Hi Peter,

I run a trading company. We sell Professional Videotapes worldwide. In our business too, word of mouth / recommendations from existing buyers attributes to approx. 20% - 30% additional business each year.

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