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No more free lunches for JP
#218608 08/21/08 03:51 PM
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We heard about this at my wife's last CME. and the first person I thought about was JP. I'll certainly miss some of the good meals.

The updated PhRMA Code, which was announced on July 10, features several marketing restrictions, including limiting meals provided to health care professionals; imposing stricter protocols for speaking and consulting arrangements with health care professionals; and banning giveaways of so-called "reminder" items with drug company logos such as pens and cups.


A computer once beat me at chess, but it was no match for me at kick boxing.
Re: No more free lunches for JP
HomeDad #218614 08/21/08 05:08 PM
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Yeah, Michael, but is it The Law or just an ethical guideline? ;\)


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Re: No more free lunches for JP
tomtuttle #218617 08/21/08 05:15 PM
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If it's just an ethical guideline I guess the free lunches will continue But after speaking with some of the reps. it sounds like some of the big drug companies are going to implement the guideline. Well Tom, JP can always visit you again for some free lunches. \:\)


A computer once beat me at chess, but it was no match for me at kick boxing.
Re: No more free lunches for JP
tomtuttle #218618 08/21/08 05:19 PM
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Lots of buzz over gifts to doctors and also over industry-funded CME lately, but my understanding is that meals can be provided for the purposes of detailing doctors on products, e.g. if there is pertinent discussion of the drugs. My lunches are safe.

Various swag like pens, notepads, paperweights, etc are now verboten, and that's fine with me, I guess. Although there's lots of other industries that will continue to be able to advertise with pens, so there's all sides to this issue.

Will keep you posted on this important news ...


Bears, beets, Battlestar Galactica.
Re: No more free lunches for JP
medic8r #218622 08/21/08 05:48 PM
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Anybody wishing to slog through the actual code can do so here: PhRMA code update, July 2008 (.pdf file).

In sum, looks like the changes are not that big a deal.


Bears, beets, Battlestar Galactica.
Re: No more free lunches for JP
tomtuttle #218623 08/21/08 05:49 PM
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 Originally Posted By: tomtuttle
Yeah, Michael, but is it The Law or just an ethical guideline? ;\)

Voluntary industry-wide guideline. Most companies sign on to PhRMA codes.


Bears, beets, Battlestar Galactica.
Re: No more free lunches for JP
medic8r #218625 08/21/08 05:56 PM
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Pens are cheaper than lunches. Yay, you!


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Re: No more free lunches for JP
tomtuttle #218627 08/21/08 05:59 PM
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Indeed. Well put, as usual.


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