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#410638 - 03/07/15 06:12 AM Naming the Axiom Wireless Speaker
Ian Offline
President
connoisseur

Registered: 03/13/01
Posts: 1174
The introduction of our new wireless platform is a big step in a new direction and we are considering also giving it a whole new look and logo variant. The current challenge is what to call it. Below are a few of names we have come up with that we would like your feedback on. Any additions you would like to make to the name pool would be most welcome.










Naming The Wireless Speaker
3 choices allowed


Votes accepted starting: 03/07/15 06:10 AM
You must vote before you can view the results of this poll.
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Ian Colquhoun
President & Chief Engineer

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#410639 - 03/07/15 06:40 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
jmone Offline
devotee

Registered: 01/08/06
Posts: 308
Loc: Sydney Australia
Any specs to share with us yet?
Thanks
Nathan
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HT:M80,VP150,QS8,EP500 Outside:4xM3 Office:AudioBytes, Rumpus: M60,VP150,M22 Portable:2 x Airs

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#410640 - 03/07/15 06:49 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
MarkSJohnson Offline
shareholder in the making

Registered: 09/27/04
Posts: 11444
Loc: Central NH
Without getting into specific naming, I thought I would throw out a comment that I like the look, feel, color and "lightness" of the new logo+name combinations!

I voted for three choices as well.
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::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::

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#410641 - 03/07/15 08:08 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
Adrian Offline
axiomite

Registered: 12/27/08
Posts: 6890
Loc: It's all about the location.
I agree, Mark. Ian, I kind of like the idea of adding the word "air" to a couple of the choices...like Axiom Air Link, Axiom Air Connect, Axiom Air Play ect..

Axiom (Air) Wave
Axiom Airphonic
Axiom Atmos
Axiom Borealis
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Half of communication is listening. You can't listen with your mouth.

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#410642 - 03/07/15 08:35 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
MarkSJohnson Offline
shareholder in the making

Registered: 09/27/04
Posts: 11444
Loc: Central NH
Honestly, I think "Air" is overdone of late. I'm not really coming up with synonyms that I prefer, though, except maybe Ether.... and I'm not all that crazy about that. smile


Edited by MarkSJohnson (03/07/15 08:36 AM)
_________________________
::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::

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#410643 - 03/07/15 10:38 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
EFalardeau Offline
connoisseur

Registered: 08/27/07
Posts: 3400
Loc: Laval, Quebec, Canada
There might also be variations on concepts like:
Axiom Unchained
Axiom Unbound
Axiom Free or Freedom
...
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E = MC2 = ((2M80 + VP180 + 4QS8)/(EP800 + EP500))^(ADA1500 x D2v)
AxiomAir/6xM2/4xM22/2xVP150/2xM3

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#410644 - 03/07/15 11:34 AM Re: Naming the Axiom Wireless Speaker [Re: Ian]
BBIBH Offline
connoisseur

Registered: 01/10/02
Posts: 1266
Loc: Canada
I am not a marketing guy, but I am not fond of any of them.

I did not vote, so I cannot view the results! How about an option for those to either write in, or choose none of the above so we can at least see what the consensus is?

I can say that "air", "i" and several of the choices listed are well passed their best before dates.
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Regards,

Mike

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#410645 - 03/07/15 12:29 PM Re: Naming the Axiom Wireless Speaker [Re: Ian]
bridgman Offline
axiomite

Registered: 08/25/04
Posts: 6112
Loc: Bowmanville, Ontario, Canada
My first thought is "too many syllables"... found I preferred the shorter names like AxiomAir even though I agree that Air is overused. Wondering if starting with something like "a" instead of Axiom might work better.

All that said, if we're talking about the platform rather than a specific speaker I lean towards AxiomLink, but I'm not a big fan of confusing "lifestyle" names and have a strong preference for names that actually describe the product.

Something like "Small wireless speaker" is more to my liking smile


Edited by bridgman (03/07/15 12:35 PM)
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M60ti, VP180, QS8, M2ti, PC-Plus 20-39, EP500v3
2 pr M5HP, Sierra-1, M40ti, M3v4, VP100
UDP-203 smile

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#410646 - 03/07/15 01:14 PM Re: Naming the Axiom Wireless Speaker [Re: Ian]
MatManhasgone Offline
connoisseur

Registered: 05/06/14
Posts: 1025
Loc: Lost in the great wide yonder
I find that putting the word 'air' into the name makes it sound too much like you are trying to ride on Apple coat-tails.

AxiomPlay sounds like a video game
AxiomLink sounds like a computer protocol and not an easy pick up and it works sort of thing.

Thinking about it some more, I sort of like the AxiomOpus along with the AxiomPlay.

watch words. Aeris is a defunct french airline. Vivus is a California drug company for erectile disfunction. You can easily get a good laugh at your product by choosing the wrong name.
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Anthem: AVM60
Axiom: ADA1000, LFR1100, VP180, QS8, EP500, M3, M3comp
AudioSource: Amp One/A

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#410647 - 03/07/15 01:47 PM Re: Naming the Axiom Wireless Speaker [Re: Ian]
MarkSJohnson Offline
shareholder in the making

Registered: 09/27/04
Posts: 11444
Loc: Central NH
Quote:
watch words


Damn. There goes my suggestion for "The Little Blue Speaker" or the "Axiom WindBreaker".
_________________________
::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::

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