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Naming the Axiom Wireless Speaker
#410638 03/07/15 11:12 AM
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Ian Offline OP
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The introduction of our new wireless platform is a big step in a new direction and we are considering also giving it a whole new look and logo variant. The current challenge is what to call it. Below are a few of names we have come up with that we would like your feedback on. Any additions you would like to make to the name pool would be most welcome.











Naming The Wireless Speaker
multiple choice, up to 3 choices
Votes accepted starting: 03/07/15 11:10 AM
You must vote before you can view the results of this poll.

Ian Colquhoun
President & Chief Engineer
Re: Naming the Axiom Wireless Speaker
Ian #410639 03/07/15 11:40 AM
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Any specs to share with us yet?
Thanks
Nathan


HT:M80,VP150,QS8,EP500 Outside:4xM3 Office:AudioBytes, Rumpus: M60,VP150,M22 Portable:2 x Airs
Re: Naming the Axiom Wireless Speaker
Ian #410640 03/07/15 11:49 AM
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Without getting into specific naming, I thought I would throw out a comment that I like the look, feel, color and "lightness" of the new logo+name combinations!

I voted for three choices as well.


::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
Re: Naming the Axiom Wireless Speaker
Ian #410641 03/07/15 01:08 PM
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I agree, Mark. Ian, I kind of like the idea of adding the word "air" to a couple of the choices...like Axiom Air Link, Axiom Air Connect, Axiom Air Play ect..

Axiom (Air) Wave
Axiom Airphonic
Axiom Atmos
Axiom Borealis


Half of communication is listening. You can't listen with your mouth.
Re: Naming the Axiom Wireless Speaker
Ian #410642 03/07/15 01:35 PM
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Honestly, I think "Air" is overdone of late. I'm not really coming up with synonyms that I prefer, though, except maybe Ether.... and I'm not all that crazy about that. smile

Last edited by MarkSJohnson; 03/07/15 01:36 PM.

::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
Re: Naming the Axiom Wireless Speaker
Ian #410643 03/07/15 03:38 PM
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There might also be variations on concepts like:
Axiom Unchained
Axiom Unbound
Axiom Free or Freedom
...


E = ((2M100 + VP180 + 4QS10)/(EP800 + EP500))^(ADA1500 x D2v)
N3/6xM2/4xM22/2xVP150/4xM3/2xM80/4xQS8
Re: Naming the Axiom Wireless Speaker
Ian #410644 03/07/15 04:34 PM
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I am not a marketing guy, but I am not fond of any of them.

I did not vote, so I cannot view the results! How about an option for those to either write in, or choose none of the above so we can at least see what the consensus is?

I can say that "air", "i" and several of the choices listed are well passed their best before dates.


Regards,

Mike
Re: Naming the Axiom Wireless Speaker
Ian #410645 03/07/15 05:29 PM
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My first thought is "too many syllables"... found I preferred the shorter names like AxiomAir even though I agree that Air is overused. Wondering if starting with something like "a" instead of Axiom might work better.

All that said, if we're talking about the platform rather than a specific speaker I lean towards AxiomLink, but I'm not a big fan of confusing "lifestyle" names and have a strong preference for names that actually describe the product.

Something like "Small wireless speaker" is more to my liking smile

Last edited by bridgman; 03/07/15 05:35 PM.

M60ti, VP180, QS8, M2ti, EP500, PC-Plus 20-39
M5HP, M40ti, Sierra-1
LFR1100 active, ADA1500-4 and -8
Re: Naming the Axiom Wireless Speaker
Ian #410646 03/07/15 06:14 PM
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I find that putting the word 'air' into the name makes it sound too much like you are trying to ride on Apple coat-tails.

AxiomPlay sounds like a video game
AxiomLink sounds like a computer protocol and not an easy pick up and it works sort of thing.

Thinking about it some more, I sort of like the AxiomOpus along with the AxiomPlay.

watch words. Aeris is a defunct french airline. Vivus is a California drug company for erectile disfunction. You can easily get a good laugh at your product by choosing the wrong name.


Anthem: AVM60
Axiom: ADA1000, LFR1100, VP180, QS8, EP500, M3, M3comp
AudioSource: Amp One/A
Re: Naming the Axiom Wireless Speaker
Ian #410647 03/07/15 06:47 PM
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Quote:
watch words


Damn. There goes my suggestion for "The Little Blue Speaker" or the "Axiom WindBreaker".


::::::: No disrespect to Axiom, but my favorite woofer is my yellow lab :::::::
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