I actually saw this in this month's Forbes magazine and went to their website (http://www.decorp.com). It's called a FlatWire and I'm probably going to try some out. This way I can hide all the ugly wires runnning to my surrounds.

Those wires do look sweet but damn expensive.

Watch out with those wires. I have seen some flat wires that measure horribly, even though they cost a small fortune. They should call some of them "EQ cables".