You're right. Doesn't show on the home page but as soon as you go to "Products" you see two prices -- current and "new".
Looks like this is a US only thing, presumably driven by exchange rate, ie gold and oil getting expensive and Canada having a lot of both... (in addition to good speaker designers
).
EDIT -- I have to admit, doing a quick correlation in my head the price delta seems to be more a function of weight than of cost, ie maybe this is driven by changes in shipping costs rather than exchange rates ??