Have to disagree with you on that one.
from Yamaha's site:
In reply to:
What is the difference between Yamaha's HTR and RXV Series?
Yamaha’s HTR and RXV series offer many parallel models. The two are comparable in terms of aesthetics, warranty and technological features. Our HTR Series receivers are sold through Mass Merchandisers (Examples: Future Shop, Best Buy, The Brick) and our RXV Series are available through authorized independent dealers.
I think a lot of people are of the opinion that RXV series are better because their salesperson was a little older, dressed better and had an "up market accent"
But back to the question at hand. I don't think either one is "better" than the other. Look for the features that you
require and then make the decision.
All things being equal comfort factor with your dealer may be a big factor. For instance I'd never buy Onkyo at my local dealer as it's populated 100% by weasels.