Yes, we all love our Axiom speakers. For me, the reasons are that Axiom speakers give great audio quality for a good price. My favorite Axiom speakers for 2 channel music (2.1) are the M3Tis. These are excellent speakers, at a very good price, but they are not perfect. It has its detractors on this site who correctly point out that these speakers have a 'hump' in their frequency response at about 90-120HZ and a 'hole' at about 8HZ.
So, here is the plot from SoundStage.com:
Response curve is an average of five measurements:
on-axis, 15 degrees left and right off-axis,
15 degrees up and down off-axis
Now, here is the plot for the Usher Be-718 (Little Dancer)
Here is the plot for the MB Quart Vera VS 1F Loudspeaker:
Anyway, I responded to the Axiom survey and here are some of my thoughts which I thought I would share:
Lower the price of the current line of speakers.
Come out with a premium line with high quality cross-over components.
Come out with a new line of speakers which target the icons in each segment
mini monitor, book shelf speakers (5", 6.5" and 8" driver) like the Usher above, the Harbeths, Spendor SA1, Focal;
Towers - here is the response plot for the M80Ti (not the V2):
Here's the plot for the Thiel CS2.4:
This is not to say that the Axiom speakers are not better than many very expensive speakers. Axioms are better than many, but not all.
Why not beat the really great speakers at Axiom price levels? It seems to me that Axiom is the outfit which just might be able to accomplish this.
Just a thought or two.