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Marketing/Auditions idea
#364912 01/26/12 10:31 PM
Joined: Oct 2006
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devotee
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Posts: 484
This might have been done before, or perhaps discussed before my time here. Regardless, what do you think about including a sheet of perforated/cut cards similar to the following with each speaker order?

The sheet would look something like this on one side:



and each card could have this on the other side:



I note that I should have left the new customer name and audition dates blank on three of those cards, to better show the concept. Oops.

The customer's name and the speaker model information would be preprinted on the card, and the name of person who received the audition could later be written on the card, along with the date of the audition. Redeem the card within 30 (?) days along with an order for new speakers and get some kind of (admittedly inexpensive) Axiom promo item.

The new customer gets a little schwag, and existing customers get proof of an audition being held, and the reward that comes with that. Plus, the new customer *perceives* that Axiom treats and values its customers just as well as we existing customers *know* that they do.

Just an idea. To be adopted or ignored at your discretion. grin

Re: Marketing/Auditions idea
Kruncher #364915 01/26/12 10:40 PM
Joined: Mar 2010
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connoisseur
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Cool idea, Krunch.


Always call the place you live a house. When you're old, everyone else will call it a home.
Re: Marketing/Auditions idea
Kruncher #364920 01/26/12 11:24 PM
Joined: Jun 2003
Posts: 8,488
T
axiomite
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T
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Cool.

I like incentivizing the new customer for alerting Axiom about the person who gave him/her the audition. Costs $, though.

Instead of assuming more time/cost for personalized production, Axiom could just publish a PDF template somewhere that conforms to common Avery forms (for business cards?) or something. Could even have a full-page version (for ease of printing) that includes more information ("submit this form or mention it when you order and receive xyz").

Great idea, and nice work!


bibere usque ad hilaritatem
Re: Marketing/Auditions idea
Kruncher #364926 01/27/12 01:19 AM
Joined: Jan 2004
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shareholder in the making
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shareholder in the making
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you can call and mention that you've provided an audition, if the buyer does not mention it up front.


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Re: Marketing/Auditions idea
Kruncher #364938 01/27/12 05:57 AM
Joined: Dec 2003
Posts: 10,420
J
shareholder in the making
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shareholder in the making
J
Joined: Dec 2003
Posts: 10,420
You can do that? I have missed out on several auditions that led to purchases, all well, I still had fun doing the auditions anyway.


Jason
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Re: Marketing/Auditions idea
Kruncher #364946 01/27/12 10:18 AM
Joined: Feb 2002
Posts: 1,625
connoisseur
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connoisseur
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Great idea - thanks very much for thinking of that! I really like it!

Yes, we give the audition host a 5% credit in Axiom Dollars for hosting the audition - people are usually good about telling us but of course we know for sure.

Re: Marketing/Auditions idea
Kruncher #364952 01/27/12 02:03 PM
Joined: Jun 2006
Posts: 533
Jc Offline
aficionado
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aficionado
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Hi,

Until Axiom develops an easier way to report an audition you can always use as a guide the form on "Hearing Things"

Axiom Auditon Club Report

and email it to me jc@axiomaudio.com


jc
Re: Marketing/Auditions idea
Kruncher #364957 01/27/12 04:00 PM
Joined: Jan 2004
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Likes: 13
shareholder in the making
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shareholder in the making
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wow, never knew that existed, thanks.


M80s VP180 4xM22ow 4xM3ic EP600 2xEP350
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Re: Marketing/Auditions idea
Kruncher #364959 01/27/12 05:00 PM
Joined: Oct 2006
Posts: 6,955
axiomite
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Well there you go. However, I would suggest that you ask the person's permission before you send Axiom phone numbers, address, their other interest in other products.

While maybe not illegal or even truly harmful, I would be a bit miffed if I went to a private person's home for an audition and they sent all of my contact information to the reseller without asking me first.


With great power comes Awesome irresponsibility.
Re: Marketing/Auditions idea
SirQuack #364960 01/27/12 05:01 PM
Joined: Sep 2004
Posts: 5,422
axiomite
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axiomite
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Originally Posted By: SirQuack
wow, never knew that existed, thanks.


Me either. I've done 2 auditions, but have no idea if they ever turned into a purchase or not, and I don't have any of the information anymore. Having that form as a guide will be good.


Farewell - June 4, 2020
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