There will be program material, eventually; upscaling for now. But the reason to get this projector is because of the frickin' lasers.

Charles and I both have been seeking a laser projector. The other amazing abilities: passive 3D, 48 (or 60) fps per eye, 4k resolution; are just added bonuses in my opinion.
Pioneer VSX-1018AH-K, PDP-5020FD, DV-79AVi
Axiom M22s, VP150, QS8s
Sony PS3, surround backs