$985 for a DAC. They must make a sick(at least $800) profit.

It's a very matured technology, not something that should take up almost $1000 in your system. Any halfway decent quality company can put a good DAC in their players, especially rotel since they're expensive products themselves.

I'd bet not one of the supporters of that product ever did a blind test. I also bet that in every measurement, this measures no more thasn 1% better than 99% of the other DACs out there. Even where any well designed DAC is worse(and a well designed one rarely will be), the difference would barely be noticeable on test tones themselves, much less actual music. Same as with people who get ubermonster cabling, same as with people who buy krell amps.. it's "audiophile magic".

Think of what you could get for that price.. two b-stock STF-3s, factory outlet m80s, or a factory outlet ep500, a huge amp, room treatments, you could be on the way to an upgrade to a good 5.1 system