Yeah John, you got it right, but I'd probably add "...preying on the gullible". When I first ran across the Mapleshade audio "products" site, for a moment I thought it was akin to these products available to lucky British audiophiles, but I soon saw that they were serious and snakeoil salesmen of a most reprehensible sort. Here's another one of their numerous beauties.

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Enjoy the music, not the equipment.